The most valuable asset that your business has is your website. It should be something you spend time upgrading and tweaking as much as possible, because you can guarantee that your competition will be doing exactly that. You do have to do more about your website than you think, though. A pretty website is just that – a pretty website – but with the right content, the right team behind it and the right products and services, you can keep your audience interested.
The thing is, your website could be boring your audience to tears – and you wouldn’t even know it. You can send out feelers to your audience to know what their opinions are of your website, but you need to listen to what that feedback is. It’s a big part of connecting with your audience, and we’ve got a few ways we can pull together your website and make it far less boring and slow. From the SEO strategy you have in place to the theme you choose for it, your website cannot be dull – it has to stand out for all the right reasons. Here’s how to do it.
Almost every website hits a 404 error at some stage or another, but you don’t want this to be a part of your site. Remember that people only take around thirty seconds to decide whether to stay on your website – they need to feel compelled to look deeper at what you’re offering. The last thing you want to pop up is an error to tell your customers that you don’t look after your website to know there’s an error in the first place. Get a great IT team on board to fix those glitches as they occur.
If you want people to sign up to your mailing list, make it simple and easy. Ask for a name and an email address – you don’t need things like address and inside leg measurements. Your analytics will pick up the locations of those who sign up online, and your website visitors will be thankful that you don’t have lengthy forms to fill out.
When you offer thanks to your audience for doing something, offer a discount for the next time they buy or they fill out a form. You can personalise your thank you pages with team photos and showing off your company culture, too. The key is in surprise and delight – when you do this, your audience sits up and pays attention.
When you make the above changes, watch how your analytics change. You can see the response from your audience in your new click rates and if you notice any drop-off rates, you’re going to need to make changes to those pages as you go.
With these tips, you can ensure that your website is far more exciting for your visitors. Doing this will improve your customer conversions, improve how much people are talking about you and create new fans for your business.