Over the last year, as a result of the Covid 19 pandemic, our lives have changed in innumerable ways. Online businesses have grown immensely as a result of us being at home nearly all of our time. We’ve had to change the way we live, which means changing the way we shop. One result of this is that it has never been a better time to run an amazon store. Did you know people are making six-figures through their Amazon stores alone?
If you’re currently running an Amazon store or looking to start in 2021, here are ways to promote your Amazon business online and promote sales.
Search engine optimization, or SEO, is one of the best ways to promote your Amazon store. By optimizing your Amazon listings with keywords, link building, and engaging content, you’re going to rank higher in Google. By ranking higher in Google, your products are likely to come up more frequently on people’s searches.
Social media is a great tool for sharing and promoting your business. Building a social media profile specifically for your shop or sharing your business on your personal accounts is a great way to promote your business for free. Facebook Ads are one of the most successful ways people have been promoting their Amazon business online.
One example of using social media to promote your business is through Facebook Ads. Using targetted Facebook Ads exposes your business to Facebooks 2 billion, active monthly users. Facebook Ads are notably more advanced than their competitors as they target accounts that are relevant or have bought similar products to those you’re selling. This means those receiving the ads already have an interest in buying the products you’re selling.
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Having testimonials for your business is going to encourage other buyers. Make sure your customers leave positive reviews, reflective of their experience buying from you. One way to ensure your customers leave a review is to follow up their purchase with an email asking them to leave a review of their experience. By doing this, you’re also showing how dedicated you are to providing them with the best possible customer service.
Paying for sponsored listings can take a lot of the leg work out of self-promotion. If you invest in a sponsored listing, you’re guaranteed widespread promotion of your business. Amazon allows you a lot of control regarding paying for sponsored ads; you decide the strategy that will work best for your business. In addition to this, Amazon only charges according to the number of clicks on your ads. This means that there’s no upfront cost. Instead, you pay through an invoice during an invoice period.
It’s never been easier to make money online, and Amazon is leading the way for digital entrepreneurs to set up successful businesses. Whether you’re new to Amazon or you’re looking for new ways to promote an existing business, there are several ways to promote your store. Consider all the ways we’ve mentioned in this article and decide on the best fit for your business.
There are more potential customers online than there ever has been. These methods of promotion are guaranteed to help consumers find your store. Promoting your business is the best way to reach more people and push more sales. Make 2021 the year your Amazon store explodes.