February 27, 2023

Topical Mapping for Google

If you are running an e-commerce business, chances are you want to rank high on Google. But why is it so difficult to convert traffic into sales? And what can you do to increase your chances of success? One strategy that could help you is topical mapping. In this blog post, we’ll take a closer look at what topical mapping is, how it can help you rank higher on Google, and how you can use it to convert more sales.

Time Stamps

0:00:00 | Unlock Your Ecommerce SEO Potential: How to Rank Your Website and Make Money with Ashley Pearce from Future State Media
0:02:38 | Exploring SEO Strategies for Ecommerce Websites with Ashley Pearce”
0:04:21 | Exploring Google Knowledge Graph: Maximizing Opportunities and Diversifying Platforms
0:06:35 | Exploring Risk Mitigation and Concentration Risk Mitigation for Amazon: A Conversation on SEO Strategies for Increased Revenue”
0:09:57 | Exploring Opportunities for Expanding Product Lines Through SEO
0:13:15 | Exploring the Benefits of Niche Marketing for Business Growth
0:15:06 | Exploring the Power of Authority Building in the Online World”
0:16:05 | Exploring Opportunities to Convert Website Visitors into Customers
0:19:49 | Exploring the Possibility of Selling Digital Products on a Blog
0:22:00 | Exploring the Possibilities of Conversion Rate Optimization (CRO)
0:25:01 | Optimizing Lead Magnets for Search Intent: Maximizing Conversion Rates”
0:26:52 | Exploring Lead Capture Strategies for Ecommerce Sites”
0:29:13 | Maximizing Your SEO Budget for Maximum Conversion Rates”
0:31:09 | Heading: SEO Projects Showing Impressive ROI Results
0:32:38 | Understanding the ROI of SEO: A Discussion on Building an Asset to Sell”
0:35:21 | Exploring the Benefits of Long-Term Investment in Businesses for Exit Strategies
0:37:00 | Exploring Long-Term Strategies for Building Authority and ROI in Ecommerce”
0:38:34 | Exploring SEO Strategies for Ecommerce Operators: A Guide to DIY and Outsourcing Solutions”
0:40:00 | Unlocking the Power of Organic Traffic: A Conversation with Ashley on SEO Strategies”
0:41:33 | Interview with Ashley Pearce of Future State Media: Strategies for Staying Focused on Your North Star

What is Topical Mapping?

Topical mapping is a strategy that involves mapping out the topics that are most relevant to your business and your customers. By doing so, you can create content that is more targeted and relevant to your audience, which can help you rank higher on Google. Topical mapping takes a longer-term perspective, which means that you should focus on topics that are relevant to your business in the long run, rather than just trying to rank for one single keyword.

From an SEO perspective, topical mapping is important because it helps validate that your content is topically relevant. When Google sees that your content is focused on a specific topic, it’s more likely to rank it higher in search results. This can help drive more traffic to your site, which is essential for e-commerce businesses.

Why Aren’t We Converting More Sales from Traffic?

One reason why businesses struggle to convert traffic into sales is that the first content to rank on Google tends not to be the most commercially driven pages. For example, if you sell dog products, ranking for “Why does my dog follow me everywhere?” may not result in many sales. Instead, you should focus on bottom-of-the-funnel pages with high buyer intent.

When Do We Start Making Money from E-commerce SEO with Topical Mapping?

To make money from e-commerce SEO, you need to compare yourself to your competitors. Look at how widely they’ve covered a topic, their ranking, and what their particular income looks like. You should also look at the traffic to commercial pages and make assumptions about conversion rates. Once you have this information, you can see what the potential market value is.

Tipping Points on Topical Mapping

There are several tipping points to be aware of when it comes to topical mapping. The first is topical relevance. As you create more content around a specific topic, you’ll start to see a hockey stick effect, where your content ranks higher and higher. The second tipping point is commercial terms. These are the near-term targets that you should focus on. Ideally, you want to be on the top of page one within six to nine months and see a commercial return within 12 months. Keep in mind that highly competitive terms, such as “makeup bags,” can be really hard to rank for.

Authority and the Google Algorithm

Authority is an important factor when it comes to ranking on Google. Google takes into account how long a brand has been established and how long a website has been active. A lot of this is related to age and appears on the Google knowledge graph. It’s important to note that not every business should be doing topical mapping yet. If you’re just starting out, focus on getting your website launched and claiming your social media profiles. Once you’ve maximized other opportunities, you can start focusing on topical mapping.

Why Do Clients Really Want to Do This?

Clients may want to do topical mapping for a variety of reasons. Some may want to rank for a single keyword, while others may feel that it’s the right thing to do because everyone else is doing it. Some clients may have a misperception of what Google SEO is and may want to test the waters before committing fully. However, it’s important to note that modern SEO relies on a wider business perspective, and everyone needs to think about SEO.

How to Get Help from Ashley and Future State Media

Ashley’s Google SEO guide for ecommerce (Amazon or DTC) 

This includes Guidance on many helpful topics: 

  • How to get started
  • Clear Definitions of technical terms 
  • Essential Tools or free/low cost free trials
  • How to start writing articles 
  • How to project manage getting content written for you

Just click here to get your Ecommerce SEO guide 

Talking to Ashley or His team

Click here to book in a call to discuss your ecommerce SEO with specialists who do this all day!

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Michael Veazey


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