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December 13, 2019

Tips for Budding Amazon Entrepreneurs

You know what your business is, you know what you want to sell, and you know your niche and the target market. You have been thinking about it and know that Amazon is the medium to create your online presence. Yet, you’re wondering how to get started. Selling on Amazon is a no-brainer for internet entrepreneurs. Amazon is a huge company and has some fantastic statistics to admire. In 2016, for example, Amazon sold over two billion third party products. At the beginning of 2019, 53% of all items sold on Amazon were from third parties. If you are willing and able to put the work in, you could potentially make hundreds of thousands of pounds on Amazon. But how to do it. Here are some tips on setting up an Amazon business account.

Optimize the product details 

If there were no product details, customers would have to search through millions upon millions of products online to find the specific item they are looking for. But this is not the case, they type in precisely what they want and up pops Amazons answer, based on what the retailer has told them. Ensure that the product information is accurate, so when a customer searches the item, your product shows in the results. Things included here are:

  • Product title
  • Descriptions
  • Size 
  • Colour, etc.

This needs to be thorough, as every keyword will help the Amazon search engine to find you. If you are struggling with this, there is some scope to use a product information management, which can help you with the product descriptions.


Your prices need to be competitive. This is nothing but obvious. People use Amazon because they are looking for the lowest price. Amazon is often cheaper than the shops. So, do some market research and find out the going asking price. There is also the option to use the Match Low Price Feature that Amazon offers.  


This is so important. Use high-quality resolutions and take lots of them from different angles. The customer wants to imagine how it will look, so give them the best possible impression. Make sure the product stands out against the background, too, like against a beige wall and table. Anything too jazzy will distract attention away from the product.


Improve all the time

Don’t stay static. You need to keep an eye on the business all the time. If you want it to go, you are going to have to bring employees into the fold as things may become difficult on your own. Look at what sells and what doesn’t. Analyze the differences. It could be a problem with pictures. Learn and experiment and be open to change. Take heed from bad reviews and use it to move forward with more information.


Get the best staff and products

If you want good reviews, you have to have good products. These need to be sourced or manufactured to quality speculations. If you invest in some STL training for your staff, then you will be sure that your customers will be happy.

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Michael Veazey

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