So you’ve decided to take that step and launch your own business on Amazon? Be aware: you’re taking a lot into your hands. Unlike your normal office job, suddenly all the deadlines, planning meetings and catch-ups fall away – it’s up to you to manage and grow your sales so that they can provide you with a steady income. Organisation is important for all people; but organisation for Amazon sellers will make or break your business.
There’s a lot to do, but the key to it all is fairly simple – organisation. If you get organised, you can manage your sales proactively and focus on making a profit. There are over a million sellers on the Amazon platform. But only a handful of them can build and sustain a truly successful business as an Amazon seller – so you need to make sure that you have the edge.
As a highly competitive marketplace, Amazon gives you access to millions of potential customers. That said, it also gives those customers access to thousands of sellers, and they can easily go elsewhere. So get organised with your time management, product visibility and pricing and stay focused on winning those sales.
If your products aren’t visible, then you simply won’t be found by impatient, time-poor shoppers scrolling through in a hurry. You have to bear in mind that there are well over twelve million products on Amazon. Consumers have to narrow their choice down to the one which suits them. The way this is approach is through drill-down product categories which continually refine a shopper’s search. Or a customer could type in a highly specific phrase into the site search engine.
Either way, it’s your job to make sure that your items are appearing at the top of their feed. Make sure you’re providing accurate and detailed descriptions which match the language your customers are using to search – a tool such as AskThePublic or Google Trends can help you determine popular searches that you can incorporate into your writing.
As well as a great title, make sure you’ve filled in all the details on colour, size and other identifiers too. There’s a lot which goes into organising this area of your business, so many sellers opt for a Product Information Management Application to help them manage. This is especially helpful if you sell over multiple platforms or even have a physical store as well – in which case you can get a credit card terminal here.
The importance of pricing cannot be overstated. Many consumers use Amazon purely to be able to compare similar products and achieve the lowest price. So getting your pricing strategy right should be a top priority.
Understand your competition and what offers and pricing they have. Be prepared to do plenty of research in order to gain the edge for your products. Amazon’s own Low Price Match tool can help you to stay on top of the latest developments and win more custom. There’s a lot to keep track of, so this is when great organisation can pay off for serious Amazon sellers.
On the internet, imagery sells as customers can’t physically touch your product. So beat the competition by making sure your images are the best. Hunt around for some product photography tips and invest in high-quality, professional-looking photos.
Don’t be afraid to style an item up to make it seem more desirable – great pictures help to develop trust with customers. Get organised by batch-taking new imagery and styling with props in photography sessions. And always use Amazon’s product imagery guidelines to make sure you get it right.
New to Amazon selling? Click here to download our Free 10-step Guide to starting an Amazon FBA business.