Steal Amazon Market Share with PPC with Brian Johnson of Canopy Management

Podcast: Play in new window | Download (Duration: 31:20 — 28.7MB)

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Podcast (10k-podcast): Play in new window | Download (Duration: 31:20 — 28.7MB)

Subscribe: Google Podcasts | Spotify | Stitcher | Email | TuneIn | RSS

Sometimes you leave the door wide open for all your rival

Ultimately, we want to defend our real-estate

If a shopper makes it to our product page, we don’t want to lose them to competitors. 

So it’s better to defend some of that real estate/air space.

Today, Brian Johnson from Canopy Management will share his thoughts about defending and stealing the Amazon market.

You’ll Learn:

• How to defend your product through “air space”
• How to steal market share through the listing
• Understanding Amazon Ad Options
• The importance of identifying complementary products