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September 30, 2020

Startup Lessons for eCommerce with Arjun Rai of Hellowoofy

Arjun Rai, Founder and CEO of HelloWoofy.com, A Smart Marketing Dashboard for Underdog Marketeers aka SMBs. In his twenties, already a serial entrepreneur. This is his second venture-backed startup in the tech space.

In ecommerce, we may not have the same radical concepts or technologies to offer as a new SaaS (software as a service) business. However, we are still trying to break through the noise of the market, the competition and reach a set of consumers who will love our products. 

One of the things we discussed is the danger of getting tunnel vision. I certainly see enough Amazon sellers who only think about selling physical products on Amazon. That’s missing a whole opportunity that is intimately related to our core business. 

We discuss several ways you could serve the same customers with other forms of products; how to think small and global at the same time; and three big-picture lessons to all startup entrepreneurs.

You’ll Learn:

  • How Arjun started Hellowoofy
  • The importance of Adding value/feature level
  • How to become a one-stop shop
  • How Covid accelerated the business
  • How Arjun deal with constraints on fulfilment
  • The difference between tunnel vision vs focus

Resources Mentioned:

  • Hellowoofy, Create marketing content automatically using data science.

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