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May 31, 2024

SMS vs Email Marketing for Amazon Sellers: Which is Right for You?

In the cutthroat world of e-commerce, maximizing customer engagement is paramount. Yet, with a plethora of marketing channels available, choosing the right one can be daunting. This guide delves into the powerhouses of email and SMS marketing, specifically for Amazon sellers on a budget, helping you decide which weapon best suits your brand’s arsenal.

[00:00:00] – You Can Set Up Future Sends for Most Impact
[00:00:26] – Introducing the 10K Collective Uber Mastermind
[00:00:49] – Discussing Email Marketing Segmentation and Flows
[00:01:22] – Importance of Email Marketing for Sales
[00:02:18] – Dos and Don’ts for Email Design and Content
[00:04:20] – Best Times to Send Email Campaigns
[00:05:20] – Weekday vs Weekend Email Sending
[00:06:39] – Using SMS Marketing in Addition to Email
[00:09:00] – Revenue Impact of SMS Marketing Campaigns
[00:10:30] – SMS Marketing Cost Considerations
[00:11:36] – Shelf Life of SMS Numbers for Marketing
[00:13:35] – Re-Engaging Neglected Email Lists
[00:15:16] – Setting Up Email and SMS Marketing Structure
[00:17:03] – Avoiding Overattribution with Multiple Platforms
[00:18:03] – Integrating SMS Marketing Setup Process
[00:19:03] – Services Offered by Aspect Agency
[00:20:28] – Getting a Free Email Marketing Audit
[00:21:26] – Any Questions for the Email Marketing Expert
[00:22:00] – Introducing the 10K Collective Uber Mastermind
[00:23:49] – Closing Thoughts

Email Marketing: A Powerful Foundation

Email marketing remains a cornerstone of e-commerce success. Here’s why:

  • Cost-Effective: Reaching thousands of customers with a single email is incredibly affordable.
  • Scalability: Your email list can grow exponentially, allowing for broader reach.
  • Content Versatility: Tailor emails with captivating visuals, informative content, and personalized offers.
  • Automation Magic: Set up automated email sequences to nurture leads and drive sales efficiently.

Avoiding Common Email Marketing Blunders

Even the most potent tool can backfire if used incorrectly. Here are some email marketing pitfalls to avoid:

  • Buried Lead Syndrome: Don’t hide crucial information below the fold.
  • Image Overload: While visuals are valuable, prioritize clear communication over aesthetics.
  • MIA Information: Clearly state the email’s purpose, be it a product launch, promotion, or valuable resource.
  • Link Overload: Excessive links can trigger spam filters. Keep it concise and focused.
  • Image Size Issues: Use tools like TinyPNG to optimize image size for faster loading times.

Optimizing Your Email Send Times

Timing is crucial for email marketing success. Unfortunately, a one-size-fits-all approach doesn’t exist. Consider A/B testing on platforms like Klaviyo to determine the best send times for your audience. Here are some general best practices:

  • Pre-Work Hours: 7-8 AM often catches people checking emails before starting their day.
  • Lunchtime Lull: 11 AM-1 PM can be a good time for browsing promotions.
  • Post-Work Window: 6-8 PM caters to those catching up after work.
  • Weekend Strategy: While weekends can be hit-or-miss, Saturday mornings might work for specific sales or promotions. Sundays are generally best avoided.

SMS Marketing: The Powerhouse of Personalization

SMS marketing boasts unique advantages:

  • High Open Rates: SMS messages often boast open rates exceeding 90%, ensuring your message gets seen.
  • Sense of Urgency: Text messages create a sense of immediacy, prompting faster action.
  • Direct Communication Channel: SMS reaches customers directly on their phones, a highly personal space.

Integrating SMS Strategically for Amazon Sellers

While SMS marketing is powerful, integrate it thoughtfully:

  • Capture SMS Opt-Ins Separately: While offering both email and SMS signups is ideal, prioritize email capture first.
  • Targeted SMS Campaigns: Reserve SMS for high-impact promotions or order updates. Frequent messaging can lead to unsubscribes.
  • Quantifying the Impact: Email marketing might generate 30% of your revenue, while SMS could add 5-10% on an optimized account.
  • Sales Campaign Powerhouse: A well-timed SMS during a sale can generate significant revenue from a targeted audience.

Understanding Phone Number Shelf Life

Phone numbers have a shorter “shelf life” than email addresses. Frequent unsubscribes are more common due to the personal nature of SMS. Here’s how to manage this:

  • Segmentation is Key: Segment your list to avoid bombarding inactive subscribers.
  • Win-Back Campaigns: Reconnect with inactive subscribers periodically, offering them an opt-out option if they’re no longer interested.

The Power of Combining SMS and Email Marketing

For optimal results, consider a unified approach:

  • One Platform for Seamless Tracking: Using a single platform like Klaviyo or Mailchimp simplifies data tracking and allows you to see how subscribers interact with both emails and SMS messages.
  • Avoiding Over-Attribution: Having separate platforms can lead to over-attributing sales to each channel.
  • Streamlined Implementation: Integrating SMS marketing with your existing email platform simplifies campaign management.

Ready to Take Action?

Remember, building a successful marketing strategy requires ongoing optimization. Utilize the free resources available and consider a professional audit to identify areas for improvement.

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Michael Veazey

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