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January 16, 2023

SMS Marketing for DTC eCommerce Stores

Welcome to our discussion on SMS Marketing for DTC eCommerce Stores. SMS Marketing has become a popular and effective way for businesses to reach and engage with their customers. As the eCommerce industry continues to grow, DTC eCommerce stores are looking for new ways to connect with their customers and drive sales. In this discussion, we will explore how SMS marketing can help DTC eCommerce stores increase engagement and sales, as well as provide tips and best practices for using SMS marketing in eCommerce.

Budai Media focuses on customer retention for ecommerce companies, believing it to be key to success. The company was founded by a geology student who discovered the potential of sales email copywriting while working a job he hated. Budai Media has grown to a 30-person team with 150+ clients, generating over $50,000,000 in extra revenue. The company is now 100% remote, and dedicated to being the best ecommerce retention marketing agency.

Time Stamps

[02:06:32] SMS Marketing
[03:24:23] ROI on SMS Marketing
[05:00:58] SMS Marketing an Annoying Method?
[07:01:43] Things To Look Out For When Starting SMS Marketing
[10:58:87] The Cost of SMS Marketing, Is is Worth The Investment?
[12:06:47] Persuading People to Join SMS Marketing
[14:37:25] Building SMS Marketing for an Amazon Focused Seller
[16:14:62] What to Say to Your Customers Using SMS Marketing?
[19:03:79] Structuring Things To Make It More Relevant For Your Customers
[20:23:02] Balancing the Relationship Between SMS and Campaign
[24:56:86] About Dubai Media
[27:44:71] 50 Point Klaviyo Email Checklist

Why Does My eCommerce Stores Need SMS marketing?

SMS marketing, also known as text message marketing, is a highly effective way for businesses to reach and engage with their customers. One of the key benefits of SMS marketing is its high open rate, with an estimated 90-95% of text messages being opened by recipients. Additionally, most text messages are opened within just five minutes of being received, making SMS an excellent way to quickly deliver time-sensitive information.

SMS marketing also has a high click-through rate, with an estimated 20-30% of recipients clicking through to a business’s website. This makes it an effective way to drive website traffic and increase conversions.

When it comes to return on investment (ROI), SMS marketing can be incredibly profitable for businesses. While the average ROI for SMS marketing can vary depending on a variety of factors, some businesses have reported returns of 100X or even 150X. Many business owners report that SMS marketing is their highest ROI channel. This is not just restricted to big brands, but also on 6-8 figure small businesses as well.

In general, it’s quite common to achieve at least 50X ROI, which makes SMS marketing a highly cost-effective marketing channel.

Overall, SMS marketing is a powerful tool that can help businesses reach and engage with their customers, drive website traffic and conversions, and achieve a high return on investment.

Provide Incentives to Your Customer!

  • Discount
  • Free T-shirt (AOV high)
  • Free product samples
  • Start out with automations first 
  • Abandoned cart flow
  • New  customer flow

Scalability Limitations of SMS

Some companies could use SMS more middle of funnel but it will be hard to get ROI

  • Gary Veynerchuck sends motivational quotes etc to his SMS list
  • It’s hard to measure ROI, it’s more about branding.
  • He promoted it heavily on IG and SM 

Resources :

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Von Leong


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