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Podcast (10k-podcast): Play in new window | Download (Duration: 41:11 — 37.7MB)
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Why You Should Start an Agency
Blog Introduction: Starting an agency can be a great way to get your foot in the door of the e-commerce world. An agency offers economies of scale, which means you can start with just one client and quickly grow to two or three. It’s an easy business to start up since the client pays for it, and if you manage it correctly, you can easily scale your agency from five employees to fifty. Jeff ran his own agency for nearly 20 years and knows first hand the rewards and pitfalls of running a successful business. Here’s what he had to say about why even run an agency in this day and age.
[02:40:55] Why Even Run An Agency?
[03:42:30] What Do You Call An Agency?
[06:19:28] What Are The Downsides of Agencies?
[07:57:49] Employees Don’t Get Better Then More You Hire
[09:38:92] Using Data For An Agency
[12:32:79] How Would You Manage The Client Asking For Goals That Don’t Serve Them?
[16:01:86] Why Are So Many Amazon Sellers Not Happy with Agencies?
[20:36:51] How Do We Measure Management Effectiveness?
[25:00:72] How Do We Deal with the Problem of Hiring One Person and Getting Another
[28:16:48] How Do We Use Data To Run A Better Agency?
What is an Agency?
First off, it’s important to know exactly what an agency is. A freelancer is usually just one person working on their own projects, but an agency typically has a hierarchical structure with multiple people working within it. Jeff’s own agency started out with five employees, and eventually grew to over fifty. He left the day-to-day management of his agency to others so he could focus on larger tasks like strategy, branding, and marketing initiatives that would ultimately benefit all of his clients.
Downside of Digital Marketing Agency
While there are many benefits to running an e-commerce business as an agency, there are also some potential downsides that should be taken into consideration before taking the leap. For example, running an e-commerce company as an agency is like running any other inventory-heavy business—like FBA—in that if you land a new client on the agency side then you have to project how much work will need to be done in order for them to achieve their goals. Additionally, while people don’t necessarily get worse when you hire more of them (as opposed to machines or software), they are definitely harder to scale than other aspects of your business—and agencies don’t always sell what they do; instead they sell results!
How Would You Manage Client Requests?
Another problem that arises when dealing with clients is how do you manage requests for goals that don’t serve them? According to Jeff, the best thing to do here is never call out your client directly; instead approach it from a different angle by saying something like “here’s how I look at it…” This allows you take control of the conversation without alienating your client or making them feel bad about their decision making process.
How to Manage Clients and Keep Them Happy : Digital Marketing Agency
Blog Introduction: Amazon sellers often find themselves not happy with the e-commerce agencies they hire. They may feel that their goals are not being met, or that they aren’t feeling heard. That’s why it’s so important for agency owners to set expectations from the beginning and maintain a strong line of communication with their clients. In this blog post, we will discuss how to manage your clients and keep them happy, as well as how to measure management effectiveness.
Structuring Account Managers
The best way to ensure that your clients are happy is by having a solid structure in place for managing them. This means assigning an account manager to each client and scheduling a monthly management call with them. During these calls, you should communicate goals, results, and any changes that need to be made in order to better serve the client.
Never Call Out the Client
When communicating with your clients, it’s important to never call out the client directly. Instead of telling them what they should do differently, try using phrases like “here’s how I look at it” or “I think this might be a good solution”. This will make the client feel more respected and make it easier for them to digest criticism without getting defensive.
Consulting About Right Numbers in a Digital Marketing Agency
Another key factor in keeping clients happy is making sure that you are consulting about right numbers. This means understanding their business goals and helping them set realistic expectations for their campaigns. Showing them their numbers on a regular basis will help keep them informed about their progress and show that you care about achieving success together.
Keeping Your Clients Happy
In conclusion, managing your clients is an integral part of running a successful e-commerce agency. The best way to do this is by setting expectations from the beginning, communicating effectively during monthly management calls, never calling out the client directly, consulting about right numbers, and showing them their numbers regularly. Doing all of these things will help ensure that your clients remain happy and satisfied with your services. Measuring management effectiveness can be done by assessing customer feedback surveys or customer satisfaction surveys after each call or campaign cycle has finished. Ultimately, if you focus on providing quality customer service throughout every stage of your relationship with the client, you’ll have no trouble keeping them happy!
The Pros and Cons of an e-Commerce Agency
Starting an e-commerce business as an agency can be incredibly rewarding, both financially and professionally. It offers economies of scale which allow you to quickly grow your business with relative ease—but there are also potential pitfalls that must be considered before taking the leap into starting up your own shop. If done right though, agencies are a great way for entrepreneurs and small businesses owners alike make their mark in this ever growing digital landscape!
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