“We Deliver the results you hoped your last agency would”
Rory F. Stern of RFS Media has been a best-kept secret working behind the scenes to help build, grow, and scale many successful online companies for the last 14 years. Today, he manages a small boutique media buying team that specializes in multi-channel traffic. He is best known for creating ads that convert and being able to get a lot of policy challenged offers approved and running on Facebook.
Core business is growing a business with paid traffic.
Google is the most important.
But FaceBook is what most people want. And it’s a great place to start. There are a lot of easy elements.
Facebook has set up a very user-friendly interface.
You can set up pretty quickly, target pretty quickly and get data pretty quickly.
The Facebook Ads Blueprint – free training from Facebook!
It is set up for brands not necessarily direct response marketers.
Which is more Rory’s starting point.
It’s a good starting point – it’s free!
For those who want to value their time more than money, there is a lot of good training. But there’s nothing like getting your own money on the line.
Every Facebook ad account has a FaceBook pixel – it is a snippet of code that communicates between your website and the pixel.
The pixel is really important.
If you’re trying to DIY, find someone and ask for help.
When you choose this, you’re asking FaceBook to get them as much traffic as possible. This means that FaceBook gets people who will click on an ad
This means you are asking FaceBook to find people who take action and actual convert to something you want eg
FaceBook will find people with a known history of clicking an ad
You can even target “engaged shoppers” who have clicked on the CTA button eg “buy now; find out more”
This tells FaceBook to get people who comment, like, share etc.
Simple answer: Facebook Conversion Campaign!
The way you set things up is you want qualified traffic.
You want highly qualified prospects.
To do this, you select conversions.
6 years ago, you could run a traffic campaign and it would work.
A certain amount of people would eventually click and buy.
6 years ago, you could run a conversion campaign and get better quality people.
As FaceBook’s algorithm (pixel/AI) has become more sophisticated, the traffic is also more sophisticated.
If you ask for traffic, that’s what it will give you.
Rory has tested this with maybe $20M in ad spend. Conversions are what gets it done!
As you start to scale, you can bring more of them in.
Then you would retarget people.
But if you’re spending under $1000 a day, just stick to Conversion Campaigns
The other popular thing you’ll have to choose at campaign level.
This has only been around for about 1 year.
If you have the choice to turn it off. If you can’t, don’t worry.
If you set this at campaign level and you put several ad sets in, you let FaceBook decide how much to allocate to each ad set.
There are good and bad things about this.
FaceBook’s algo now is really really smart and is getting smarter.
So in a lot of cases, you want to give them control
CBO mostly wasn’t reliable but now it is
Often Rory will not worry about the audience targeting these days.
Rory does run ads and offer consulting and coaching.
Get in touch at firstname.lastname@example.org
Diversify your Ecommerce Traffice with Rory Stern
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