Scaling up – Private Label Strategy (Step 9 of 10)

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How to use the Data & Skills You’ve Learned…

We learned a ton by selling an off-the-shelf, generic design in ready-made packaging. Now we the same skills and processes to have our own private label product created.

1. Niche research

• Refine Customer avatar
• Redo market research
• Use reviews etc. to customise

2. Sourcing

• Bigger orders/$
• Define product features
• Print Logo
• Custom packaging
• Rigorous QC

3. Launch

Listing

• Excellent Pro Photos
• Infographics
• Pro copywriting

Launch Traffic

• High Amazon Ad spend
• Aggressive (low!) pricing
• Possible external traffic