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September 17, 2019

Scaling up – Private Label Strategy (Step 9 of 10)

How to use the Data & Skills You’ve Learned…

We learned a ton by selling an off-the-shelf, generic design in ready-made packaging. Now we the same skills and processes to have our own private label product created.

  1. Niche research
  • Refine Customer avatar
  • Redo market research
  • Use reviews etc. to customise
  1. Sourcing
  • Bigger orders/$
  • Define product features
  • Print Logo
  • Custom packaging
  • Rigorous QC
  1. Launch

Listing

  • Excellent Pro Photos
  • Infographics
  • Pro copywriting

Launch Traffic

  • High Amazon Ad spend
  • Aggressive (low!) pricing
  • Possible external traffic

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Michael Veazey


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