Digital marketing can give the impression that business success is all about numbers and mechanics.
My experience tells me that this is not the whole picture. Indeed, the measurements given by the numbers, and the structures, are all results of and there to serve one end: people.
In the end, I would say relationships are behind every business success I’ve experienced or seen those close to my experience.
The very minimum ones you’ll have as an Amazon seller are:
And likely it will include at some point:
And broader relationships including:
The ultimate basis for fruitful relationships come from Jay Abrahams’s “Strategy of Pre-eminence”: a decision to serve the other’s needs. Whether that be your customer, supplier, mastermind member, or agency client, the same thing applies.
There’s no substitute for competence or experience – so be honest, BUT resourceful.