March 11, 2022

Profit vs Cashflow

Listening and truly understanding are the foundations for good guidance. Rob runs a Virtual CFO company and has >10 years’ experience in Finance and entrepreneurship. Co-founded 4 clean-tech companies in China. Strong listener that understands Finance, Strategy and the perspective of a business owner. Focus is on the strategic role of finance: investment decisions, fundraising, cash flow forecasting and scenario planning. Next to running his own business, Rob has been advising and mentoring companies in Software, eCommerce and Professional Services industries, with a geographic focus on Greater China, South East Asia and Western Europe.

On this episode you’ll learn:

  • Definition of Profit
  • Definition of Cashflow
  • Why is it important to understand Profit and Cashflow
  • The mistakes Rob see in Profit and Cashflow
  • What are the danger signals
  • Negotiating with suppliers only price
  • Types of cashflow
  • Errors that ecommerce sellers make

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