Private Label Product Development - 12 Principles of Part 2
Private Label Product Development – 12 Principles of Part 2
“Private Label” has been a buzzword in e-commerce for several years. But what does it mean for Amazon sellers in 2022?  Well, private label product development is a key part of the picture.
So, how do we beat the competition? And stay ahead of them too? On Amazon, one question stands out. How do we make our products different from the competition? Simply this: the key is never to compete only on price.  Get this wrong and at most, you’ll make empty sales. Sadly, that usually means no profits and probably a loss.
Get this right and you have a chance to make sustainable profits. Amazon private label product development is the key to success. Without a differentiated product, marketing has no chance. With one, it has a flying start. Then marketing’s job is to explain those differences clearly.
In this 2nd of 3 episodes on this topic, we dive further into Michael’s principles for product development.

What you’ll learn about private label product development

  • What your “P & P” is and why it’s critical to differentiating your product
  • Why talking to people matters so much. And why you DON’T talk about products initially
  • Jason’s “12 Days of Christmas” campaign. How it gave them big insights into their customers’ buying patterns
  • What “search intent” is and why it matters so much
  • Why keyword research alone never creates differentiated products
  • Why sourcing needs to be part of market selection
  • Why local sourcing can be a super-smart sourcing strategy

Related pages

12 Principles of Product Development Part 1

12 Principles of Product Development Part 3

Resources Mentioned

E-commerce and Business Books Mentioned

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