Principles of Writing Great Listings is surrounded by a degree of thoughtfulness to it. Properly optimising your listing can impact the bottom line.
The words you use matter for a host of reasons if you don’t know the principles of writing great listing.
Worked with a client in June – CVR was 25.61%
After optimisation increased to 37% and stayed there
That means more of the people will be purchasing.
That was a change of
This client didn’t create new images!
The EBC was new but the words were more powerful when you know the principles of writing great listing.
If you need to zoom in to read, it’s too much text
The text should emphasis 1-2 key points
Words matter to different shoppers to differing degrees.
Some casual visual shoppers may still be put off by
This gives them a chance to use the competition
A lot of the times, we have unconscious triggers to worry about the customer.
We don’t want any question marks or mistrust
What makes Emma different from other copywriters is obsessive curiosity.
Always reading varied topics. Emma is far more of a generalist – and this can be a great advantage when it comes to marketing.
Not only do we market different products but to varied types of people.
Certain types of people making certain types of decisions need certain things
If you’re creating a FaceBook ad or a landing page
If there is something incongruent between your tone in the FaceBook ad and the amazon listing, that can be very off-putting.
You need a cohesive story and you need someone to be in charge of all of that when you know the principles of writing great listing.
If you’re wanting to sell your business or expand off Amazon, it’s going to be harder if you’re not clear about all this stuff.
If you’re not clear about the culture you want, it’s much more challenging to reverse engineer things.
Whereas if you hire very intentionally, and the same is true for a brand.
If you’re thoughtful about what you eventually want to achieve.
It should have more value to it.
As 3rd party merchants come under more scrutiny, it’s important to appear legitimate
If you are selling something topical eg: cosmetics
Or something ingestible with humans or animals.
You need to double and triple-check everything
– you need to be a reputable brand
Their site is hosted on Shopify – there are little cards that show you how to facilitate higher Conversion rates
Trying to be all things to everything – if you have people who shouldn’t be purchasing products you’ll get issues
This is an exercise with a lot of questions
It’s helpful for those just starting off
But it’s also great if you’re 3,4, 10 years in business if you are lacking direction and a unifying theme.
It’s a great time to reflect on where you’re trying to accomplish with
Free offers from Emma: Free listing analysis (Click below)
Maximize your conversions with well-crafted, keyword-rich listings that grab and hold customers’ attention.
Get personalized, tailored guidance on every step of your marketing journey.
Reinvigorate your mailing list with copy that entices subscribers to open your emails and engage with your brand.
Introduce a new perspective with a guest post from Emma, or post new content that attracts and excites a tribe of loyal customers.
Peak interest with engaging captions and voice-over scripts that are equal parts sales and story.
Make a lasting impression with branded content that speaks to who you are as a business.
2 free photo texts (infographic)
Valid with any listing optimisation purchase
Link for Market deep dive – prelude to Listing worksheet (listing optimisation)
Even if you don’t download this, start asking “Why?”
“Why does that matter?”
“What should someone care about that?”