PPC Optimization for Amazon in the Slowdown with Hai Mag of Eva
Podcast: Play in new window | Download (Duration: 30:07 — 27.6MB)
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Podcast (10k-podcast): Play in new window | Download (Duration: 30:07 — 27.6MB)
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Amazon Advertising is a mixed blessing at the best of times. On the one hand – pull the lever and the traffic comes (most of the time anyway!). On the other – not only does it cost a good % of your revenue – but the price keeps going up for ads!
Now add in a recession – and what should we be doing to grow our Amazon PL businesses?
To discuss this and more, Hai Mag from Eva joins us. With many large PL clients using their service to manage Amazon PPC, they have the inside track on the data!
What You’ll Learn
- Understanding a recession and how to leverage it to your advantage!
- What you should do is build a data-driven strategy with your partners, Hai’s two cents on increasing your business
- The Small and Big Data how does this affect your business?
- How to find holistic target competitors.
- What to do with the boutique agencies?