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Podcast (10k-podcast): Play in new window | Download (Duration: 34:54 — 32.0MB)
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If you’re an e-commerce brand owner, you know that product validation is crucial to the success of your business. By validating your product early on, you can ensure that it will resonate with your target market and save money on expensive late changes. This is where PickFu comes in. In this article, we’ll dive into what PickFu is and how to use it for product validation.
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What is PickFu?
PickFu is a digital focus group that allows you to get consumer feedback on any aspect of your market. It’s a survey tool that lets you gather consumer feedback on your product or idea, and then filters through the data to provide you with the results. PickFu brings enterprise market research to SME businesses and has been used by self-publishing authors on Amazon to validate their book titles, as well as e-commerce brands to optimize their main product images.
Using image split-testing (PickFu) for Product Validation
The co-founders of PickFu, Justin Chen and John Li, are software engineers who were working on a website redesign and needed feedback. They wanted to validate their ideas through real-world feedback, so they went to coffee shops and asked people what they thought. They quickly realized that there was a need for a tool that made it easy to get this type of feedback, and PickFu was born.
Product validation ensures that your product will resonate with your target market as early in the process as possible. Early changes are easy and cheap, while late changes are hard and expensive. Product validation comes in two forms: open-ended surveys and split testing.
How to Use PickFu for Product Validation
When it comes to split testing, you can use PickFu to test hypotheticals, variations against each other, and variations against the competition. For example, if you want to go into the infusion teapot market, you can create 3D renders of your product and put an image up against the top 2-3 competitors in the market, potentially testing price and title as well. This will help you determine if you can make a dent in the market.
It’s important to compare with the competition before you compare your own images. The marketplace is visual, and people will only stop and click on things that are visually appealing. People aren’t often searching by brand, so it’s important to ensure that your product stands out.
PickFu can also be used to compare marketing copy, actual product concepts and images, product variation testing, and even bundles and pricing. For example, you can test the pricing of a bundle, such as offering 1 at x price or 3 at y price. You can also test copywriting, such as comparing bullets and ranking them.
How to Use PickFu
PickFu is a self-serve tool that allows you to create and launch surveys quickly and easily. There is no need for a subscription, but if you use it a lot, subscriptions are available. PickFu has a great customer service team that can help you with any questions you may have about how to phrase your questions or interpret your results.
When creating your survey, keep in mind that respondents are in the USA and English is their primary language. PickFu also offers services in the UK, Canada, and Germany, and can handle target audience language and translate back to your own language. They also offer AI features to help with summarizing key findings and clustering likes and dislikes.
In conclusion, PickFu is a valuable tool for e-commerce brand owners looking to validate their products early and save money on expensive late changes. By using image split testing, you can ensure that your product stands out in a visual marketplace and resonates with your target market. PickFu is a self-serve tool that offers great customer service
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PickFu offers a great opportunity for e-commerce brand owners to validate their products with minimal capital. If you’re interested in using PickFu, you can take advantage of a special offer to get 50% off your first poll.
To get started, simply visit www.pickfu.com and use the coupon code AMAZINGFBA at checkout. This offer is valid for your first poll and you don’t need a subscription to use it.
So, what are you waiting for? Start validating your Amazon products and save money and stress with PickFu today!
