On this podcast, Rytis Lauris will be talking about improving your multichannel campaign management using SMS, Facebook Messenger, synch with Google and Facebook Ads.
The SMS Click rate of 14%
600% higher order rate than email campaigns
21% more via SMS campaigns
The open rate is very high as long as there is a higher level of intimacy
But it is more challenging to get permission
You need to promise not to spam them
It is very easy to unsubscribe now
Usually, people who have subscribed via SMS
SMS tends to be the inner circle of your brand advocates.
The list will be much smaller compared to email.
So use SMS to communicate with your best customers.
You can go further and connect your SMS with your support chat if you have SMS support.
Those just visited
The point of the list
Usually, organisations use 5 different tools to run marketing via 5 different channels.
If you start 5 different camp’s via
You start flooding customers with messages
So it’s really important to put all customers
If you have 100,000s of customers, you have to have an automated system.
In some channels, you can have two-way communications,
Eg2 customer support
Trigger-based brings things closer to a personalised experience
Personalisation and relevance are really important. So it’s worth the effort.
Start with say, take your email campaign and add a one-second channel.
Then add a third channel, analysis it, play with it, test it,
Eg SMS is a great primary channel for order followup
Have a clear picture of the customer journey
We need to analyse our own customer data.
Initially, you need to get a single customer view that is very clear.
Pick some customers and analyse them one by one
Then based on your insights, build segments
You should be able to communicate in different ways as needed
Most start by visiting websites – so retention marketing starts there.
The first goal is to convert them to a subscriber.
The second stage is to convert subscribers or those showing intent to buyers.
The next stage is to convert from a buyer to a repeat buyer.
Don’t put all your customer base on one funnel or one automation
You probably want about 15-20,000 subscribers across various channels
It also depends on how many SKUs you have in your store.
The fewer you have, the simpler it is to build automation.
Say one business is selling a few SKUs in the CBD oil markets.
Customers are pretty loyal.
Those who google this product shows some decent
So their goal is to convert visitors to subscribers
They are playing a lot with individualised popups depends on
– time on site
6 months to reorder
So they work with ways to shorten this eg buying a product as a gift.
Usually something related to the first product – promote something complementary because the product is still being used.
Omnisend.com – can find a lot of articles
The resources page is there too – download a lot of white papers including SMS, email stats.
Email: [email protected] or LinkedIn or Twitter