Maximizing Your International Amazon Expansion: The Power of Surveys & Image Testing

Market Validation for Products

When expanding your business internationally, it is essential to validate your products in different markets. This process involves testing your products with potential customers in the target market to understand their preferences and buying habits. This is where surveys and image testing come in handy.

What Should You Test?

It is important to note that when conducting surveys and image testing for international Amazon expansion, you should not just test your main image. Other factors, such as your brand name and logo, should be tested too. You should also consider adjusting your brand messaging and positioning to appeal to the local audience.

For instance, it is essential to ensure that your brand name is not offensive in the local language. Additionally, it is important to understand the local culture and their buying habits. For example, there may be differences in shopping habits between the USA and the UK. Even brand colors can have associations that may not translate well in different cultures.

Product Packaging Testing

Product packaging is also an important factor to consider when expanding your business internationally. You need to test how the information is presented and whether bold marketing claims are effective. It is essential to be more factual by listing features instead of making exaggerated claims.

You can use open-ended questions to gather more information from potential customers. For example, if you are targeting a German audience and selling teapots, you could ask what is important to them when buying a teapot. By doing this, you can understand the local preferences and tailor your product accordingly.

Understanding the Culture

Before jumping straight into testing your main image, it is essential to understand the local culture first. You can ask conversational questions to get into their mindset. For instance, you can ask about the important shopping milestones of the year or what German moms care about in their schooling.

Demographic Targeting

When conducting surveys and image testing for international Amazon expansion, you can target specific demographics to get more accurate results. The basic targeting options, such as age and gender, are available in all countries. In the USA, more sophisticated targeting options are available, such as behavioral targeting for tea drinkers.

Dealing with Product Validation in a Foreign Language

If you want to validate your products in a country whose language is not yours, you can use auto translations. However, it is important to cross-check the translation with the original version to ensure accuracy.

PickFu: A Digital Focus Group

Pickfu is an excellent tool for conducting surveys and image testing for international Amazon expansion. It is a digital focus group that connects you with potential customers in different countries. With PickFu, you can get quick feedback on your product, packaging, brand name, and logo.

Pickfu also offers pre-set questions, known as combos, in the USA. This can be helpful if you are worried about your questions being mangled in translation. PickFu is constantly expanding its services and is currently working on adding new countries like Mexico, Japan, and Brazil.