Today we’re going to talk about the marketing strategy on Shopify. We mentioned Shopify, but for Shopify, you can insert WooCommerce, big commerce, Magento, WordPress, whatever technical platform makes very little difference, just to be clear. And we’re going to talk about USP and, and value proposition, the right offer at the right time, and some classic Shopify specific areas that Claus sees as well. Listen on for more!
- What Conversion Optimization means
- Where to start in building optimization
- What to consider when creating a home page
- The classic errors when creating a home page
- What the typical mistakes with the overall structure of the website