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Podcast (10k-podcast): Play in new window | Download (Duration: 32:01 — 29.3MB)
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Today’s guest, Diane Boerstler, is known as The Hypnotic Amazon copywriter. She has helped small family businesses make over 5 BILLION dollars over 12 years and is master NLP certified. And that NLP/hypnosis background gives Diane a powerful framework in understanding consumers.
Once you’ve got a genuinely differentiated product, the next temptation is just to copy your competition and – if you’re a bit more imaginative – change what is in the end a formulaic way of writing copy and choosing images.
But to really have great conversion rates, prices and profits – you need something more sophisticated. Diane’s background as a therapist and special needs teacher and in NLP has given her a powerful understanding of what really drives human behaviour – including that of consumers on Amazon. Diane shares with us her highly powerful 5-part framework for understanding human drivers. We also highlight the importance of identifying the culture of the buyers you’re selling to, and how geography and culture intersect in USA for Amazon sellers.
You’ll Learn:
- How Diane started with NLP
- What is NLP (Neuro Linguistic Programme)
- How NLP is relevant in Amazon
- What kinds of problems are solved
- How to know what people wants
- The 5 Logical Levels
- The 2 different types of people to sell to
Helpful link:
126 point checklist on 12-hour training
How to contact Diane:
diane@amazonsalesguru.com
YouTube – Hypnotic Amazon Copywriter – Get all the trainings for free!
- 8 types of titles
- How to get the best keywords
- 126 point checklist
- 12 hours of training!
- There is also a Facebook group
Watch Hypnotic Copy for Amazon with Diane Boerstler Part 1
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