Today’s guest, Diane Boerstler, is known as The Hypnotic Amazon copywriter. She has helped small family businesses make over 5 BILLION dollars over 12 years and is master NLP certified. And that NLP/hypnosis background gives Diane a powerful framework in understanding consumers.
The words used to sell products have always been a key part of distance selling. Selling via words goes all the way to the catalogues in the 1890s using the rail network of the USA – the original “net” connecting America.
Is copywriting still important in 2020 and beyond and on Amazon? It turns out from our guest’s result – yes! Hugely, in fact.
Diane has helped her clients sell 5 BILLION dollars of products as a copywriter. But the temptation is always to hire a great copywriter or generally really on great copy and images to sell a product. While that – the marketing – is a key piece, in modern Amazon it’s so critical to think through clearly how to make a different product before even trying to sell it.
Most sellers start with keywords. Important as those are, for Diane, everything – product development or marketing – starts with human psychology. We talk through how to easily get human feedback on what people want BEFORE you go sourcing a product. Above all, how to identify who your best buyers are and what really makes them tick; and how to sell your product to them elegantly and in the end, for a higher price – and profit!
- What to look for in a product
- Where to find out what people want
- How copywriting increases conversions
- The characteristics of a a genuine premium product
- What to avoid in selling your product
- The importance of qualitative research
- The importance of reading Amazon reviews
- The significance of comparing your products to the customer’s needs
How to contact Diane:
YouTube – Hypnotic Amazon Copywriter – Get all the trainings for free!
- 8 types of titles
- How to get the best keywords
- 126 point checklist
- 12 hours of training!
- There is also a Facebook group
Watch How to Understand your Amazon Customers with Diane Boerstler
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