How to Understand your Amazon Customers with Diane Boerstler - Amazing FBA - How to sell on Amazon UK
How to Understand your Amazon Customers with Diane Boerstler

Today’s guest, Diane Boerstler, is known as The Hypnotic Amazon copywriter. She has helped small family businesses make over 5 BILLION dollars over 12 years and is   master NLP certified. And that NLP/hypnosis background gives Diane a powerful framework in understanding consumers. 


The words used to sell products have always been a key part of distance selling. Selling via words goes all the way to the catalogues in the 1890s using the rail network of the USA – the original “net” connecting America. 

Is copywriting still important in 2020 and beyond and on Amazon? It turns out from our guest’s result – yes! Hugely, in fact. 


Diane has helped her clients sell 5 BILLION dollars of products  as a copywriter. But the temptation is always to hire a great copywriter or generally really on great copy and images to sell a product. While that – the marketing – is a key piece, in modern Amazon it’s so critical to think through clearly how to make a different product before even trying to sell it. 


Most sellers start with keywords. Important as those are,  for Diane, everything – product development or marketing – starts with human psychology.  We talk through how to easily get human feedback on what people want BEFORE you go sourcing a product. Above all, how to identify who your best buyers are and what really makes them tick; and how to sell your product to them elegantly and in the end, for a higher price  – and profit!


You’ll Learn:

  • What to look for in a product
  • Where to find out what people want
  • How copywriting increases conversions
  • The characteristics of a a genuine premium product
  • What to avoid in selling your product
  • The importance of qualitative research
  • The importance of reading Amazon reviews
  • The significance of comparing your products to the customer’s needs


How to contact Diane:

[email protected] 

YouTube  – Hypnotic Amazon CopywriterGet all the trainings for free! 

  • 8 types of titles 
  • How to get the best keywords  
  • 126 point checklist
  • 12 hours of training!
  • There is also a Facebook group


Watch How to Understand your Amazon Customers with Diane Boerstler