Statista data reveals that the UK has Europe’s most advanced e-commerce market, raking in about £693 billion in revenue in 2019. As an e-commerce entrepreneur, you will undoubtedly have to hire a logistics manager, IT technician, digital marketing manager, and customer service representative as your enterprise grows. However, you may face the same difficulties that several other companies encounter when recruiting for job openings. Fortunately, there are many things you can do to make your e-commerce brand stand out in the crowded job market. Here are some tips to make your e-commerce business more attractive to workers.
1. Monitor Your Online Reputation
It is common knowledge that today’s job seekers have access to a wide range of information about your business even before they walk through your door for interviews. As such, it would be best to ensure that this information is as positive as possible to improve your chances of hiring top talent for your company. A reported 69% of job seekers would reject an offer from companies with a bad employer reputation. For instance, candidates will be less attracted to your company if it is widely known for having disputes with workers. Similarly, social media platforms and online forums containing negative reviews from past workers can damage your online representation. Consequently, consider using social monitoring tools to keep an eye on social media conversations concerning your brand. Similarly, be sure to defend your employer brand on forums by telling your side of the story to portray transparency. And in the event that things get out of hand, you can hire employment tribunal services to help you sort things out to reduce the damage to your reputation.
2. Develop Employee Ambassadors
You can always leverage your current employees to find new ones, so keep this in mind. Many experts agree that your employees are your best brand ambassadors. However, you will still need to guide them to accurately communicate your brand’s best attributes to other potential workers. For starters, your present workers must be engaged in your company with a commitment to its vision, mission, and values. Additionally, train them to describe your culture easily and promote their jobs’ perks. This way, you can empower them to become brand ambassadors who can bring talent to your e-commerce brand to guarantee success.
3. Define Your Company Culture
Your company culture is the set of shared values, goals, and practices that define it. This culture should attract the ideal workers you need while repelling those who are a poor fit. Consequently, consider sharing details about your company culture during interviews to entice job candidates who are a great fit. This way, you can give your company a competitive edge in the job market when filling vacant positions.
4. Define Your Benefits
EBRI research reveals that 78% of workers agree and say that benefits significantly affect their decision to accept or reject a job offer. Indeed, prospective employees expect more than a great working environment these days. They are also seeking perks that are much like or better than what they receive in their current roles. Some of these popular perks include paid time off, retirement savings plans, and health insurance. Therefore, consider flaunting your perks to potential employees to convince them to join your e-commerce team.