Most people think stories and storytelling are just for entertainment.
However, this is a misconception. Stories contain data built in a pattern that repeats itself in every human’s daily experience. This pattern is known as “The Hero’s Journey.”
For instance, some days you’re storming the castle, and some days you’re chained up in the dungeon. Either way, we are all heroes on our journey, experiencing the same pattern in our own lives. This shared experience is why “The Hero’s Journey” resonates with everyone across cultures, religions, ages, and sexes. We all live in it, and we all know it.
When you combine the knowledge of a familiar pattern with what current neuroscience is telling us, you begin to realize a few things.
So, storytelling and “The Heroes Journey” become more than a way to entertain people. It also becomes the key to how you code applications on the customer’s mind. When you connect the dots, it gives you a way to hack humans.
At Storify, Seth believes any startup can learn how to tell better stories. His startups know how to communicate better, make their value crystal clear to the marketplace, and outpace the competition.
Find out more on their website and get the 1st chapter of book, Neuroscience Prime, for free!