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March 9, 2022

How Financial Reporting and Financial KPIs Can Help (Online) Business Owners Make Better Decisions and Grow Faster / More Profitable.

Listening and truly understanding are the foundations for good guidance. Rob runs a Virtual CFO company and has >10 years’ experience in Finance and entrepreneurship. Co-founded 4 clean-tech companies in China. Strong listener that understands Finance, Strategy and the perspective of a business owner. Focus is on the strategic role of finance: investment decisions, fundraising, cash flow forecasting and scenario planning. Next to running his own business, Rob has been advising and mentoring companies in Software, eCommerce and Professional Services industries, with a geographic focus on Greater China, South East Asia and Western Europe.

On this episode you’ll learn:

  • The idea of a loss leader
  • How to judge that a product isn’t working
  • Understanding your profit first model
  • How to make the business more profitable?
  • How to add overhead without even having a budget

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