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February 6, 2023

How Can You Increase Amazon Conversion Rate to Boost Cash?

Are you looking for ways to increase your Amazon conversion rate and maximize your cash flow? It’s no secret that the success of any eCommerce business is dependent on boosting the Amazon conversion rate. Yet, it can feel like an uphill battle if you don’t know where to start—but guess what: You are NOT alone! 

Our expert guest, Mina Elias,has created this checklist full of tricks, tips and strategies designed specifically to help you take charge of your conversions, drive more sales, and make serious money with your Amazon business.

By learning how to leverage advertising strategy within Amazon’s platform as well optimizing user experience (UX), you will have all the tools needed dump extra cash in your pocket right away. So stop wasting time—let’s get started!

Time Stamps

[02:35] Why does Running Ads Matter?
[04:39] Improving Your Click-Through Rate
[06:43] The Importance of A Bestseller Badge
[08:24] Price and Image Test : Doing A Coupon Test
[10:15] Keeping In Mind The Price and The Main Image
[14:00] Product Opinion
[14:41] Updating Images On A Weekly Basis
[15:54] How To Improve Conversion Rate?
[17:56] Bullet Points and SEO
[19:07] Standout
[20:52] Wrapup

CTR Optimization to Increase amazon Conversion Rate

CTR optimization is crucial when it comes to advertising and sales on Amazon. CTR stands for click-through rate and is calculated by dividing the number of clicks by the number of impressions. A higher CTR means more people are clicking on your listing and moving further down the funnel towards a conversion. To maximize CTR, focus on three main areas: the main image, price, and reviews. The Amazon Choice and Bestseller badges can also impact CTR, but the Bestseller badge can only be earned by spending a significant amount of money.

Meanwhile, the Choice badge is only useful for your own brand name. Optimizing your pricing, either by yourself or using a service, can also impact CTR. Running coupon tests, either in the form of a dollar amount or percentage off, can drive more conversions. Lastly, tracking your spending and CTR through an excel sheet or software is important to monitor progress and make adjustments. Dropping your price may result in lower profit per unit, but can improve CTR and overall sales.

Increase amazon Conversion Rate with Your Main Image

The main image of your product plays a crucial role in attracting potential buyers to your listing. To optimize your main image, you can use polling platforms such as Pickfu or Productpinion to gather opinions on which image is more appealing. The results of these polls can help you make changes to the image to make it more eye-catching and increase the CTR. For example, you can incorporate certain elements in the main image to make it stand out, such as the size of the product or its intended use (such as pre and intra workout vs hydration). It’s important to remember that the results of these experiments may not be 100% accurate, so it’s best to keep testing and adjusting over time to see what works best for your product.

Keep in mind that an increase in CTR can lead to a higher ad spend, so it’s important to be controlled with your spending. A conversion rate of 2-3% is considered good, but a conversion rate of 4% or higher is considered phenomenal.

Conversion Optimization

Conversion optimization is a crucial aspect of e-commerce success. The CTR elements, such as the main image and pricing, also impact conversion rates.

The rest of the images, questions, and videos play a significant role in converting shoppers into customers. Most sellers first click on the main image, price, and star rating, then look at the images. The images are crucial, and their position matters. Productpinion, a product testing tool, can be used to test the impact of different image positions on sales by asking “Which one would you buy and why?”

Testing videos, price, and coupons can also help increase conversion rates. However, it’s important to have a disciplined experimental approach, testing one element at a time for a minimum of one week. Adding bullet points, showcasing the brand story, and adding more questions and keywords to the product page can also improve SEO and conversion rates.

It’s important to monitor actions, such as the date of changes and the impact on CTR and CVR, and to document the four weeks before starting any experiments. A statistical validity analysis can also be performed to determine if changes are statistically significant. Finally, it’s important to focus on factors that can be controlled, such as adding more reviews, and not worry about factors outside of one’s control.

Resources

  • Transform your sales with Trivium Conversion Optimization! Enhance your main image, pricing, and other CTR elements to increase your chances of success.
    Test and improve your product images, videos, and questions to make the most out of your product page.
    With Trivium’s guidance, take control of your brand and watch your conversion rate soar!
    Don’t wait, start your optimization journey with Trivium today!
  • Contact Mina Elias at Trivium today and start optimizing your conversion rate with powerful marketing strategies and experiments.

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Michael Veazey


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