Chase Climber, co-founder of Electric.I, joins the podcast to discuss optimizing ecommerce stores. He explains that many Amazon sellers struggle to optimize their own store, and even sellers who are only on direct-to-consumer sites face similar issues. Electric.I creates Shopify powered sales machines from their sites with a strategic design approach and intelligent development decisions. He also hosts the Honest Ecommerce podcast with honest advice to increase sales and grow businesses. The key message of this episode is that to grow profits, sellers must cut waste and increase profitable sales, and the Quick Assessment at Amazonprofitquiz.com can help identify the biggest profit killer.
If you’re looking to excel in both marketplaces and DTC, it’s important to understand that they require separate skillsets. Most 8-figure plus brands have someone in charge of each division. If you want to optimize DTC, it’s going to take a lot of time and effort. You need to understand the nuances of the platform, whether it’s Shopify, Woocommerce, or Magento.
Case Study 1: Why a Reseller with Some PL Only Made 1M on DTC
If you’re not seeing profits on DTC, there could be a variety of reasons. You need to consider your product mix and whether you’re focusing on private labeling or reselling. Is your energy and margin solely focused on one aspect? What is your CAC? Are customers looking for your product? Is your entire catalogue on your DTC site?
If you’re approaching DTC with the mentality of a marketplace, consider spinning it out or hiring a head of ecommerce. You can still keep reselling while building your own DTC. It’s also important to analyze your sales and see what’s actually selling on your site. You can also consider bundling products that aren’t selling as free gifts or offering promotions to increase AOV.
Case Study 2: How to Transition from Amazon to DTC
Transitioning from Amazon to DTC requires a lot of investment and effort, particularly in driving traffic. Don’t rely solely on Google SEO, as there are thousands of other sites competing for attention. You need to invest in influencers, paid ads, and other forms of marketing. When optimizing your site, focus on speed and performance, as slow sites can lower your CVR. Use ICE (impact, competence, ease) to prioritize your CRO efforts, and conduct customer interviews and user testing to understand why customers aren’t buying.
By focusing on increasing AOV, improving conversion rates, and driving traffic, you can succeed in both marketplaces and DTC. Remember, it’s a unique mindset and skillset, but it’s one that can be learned with time and effort.
- Don’t miss out on the valuable insights and inspiring stories shared on Chase’s podcast “Honest Ecommerce.co“!
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