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March 27, 2024

Ultimate Guide: How to Get Amazon Reviews in 2024 – Get Amazon Reviews Now!

Imagine a thriving Amazon brand with a loyal customer base, consistently generating positive reviews. This isn’t a pipe dream! Kusha Karvandi, founder of Launch Titans, a full-service digital agency specializing in Amazon and Shopify success, unveils a powerful strategy to get more Amazon reviews in 2024.

Kusha’s experience spans over a decade, starting in the early days of Amazon FBA when competition was less fierce. He’s successfully built and exited multiple businesses, with a deep understanding of the current Amazon landscape. Here’s a crucial truth Kusha reveals: most satisfied customers simply don’t leave reviews organically.

The challenge lies in the silent majority. Happy customers rarely take the initiative to write reviews, while disgruntled ones are far more vocal. This skews the perception of your product and can hinder sales.

The solution? Building a strategic review funnel.

[00:00:00] Customer Perspective Offer
[00:01:10] Welcome to 10K Collective Podcast
[00:03:02] Travis’s Amazon Journey
[00:04:09] Importance of Review Funnels
[00:06:01] Competing with Reviews
[00:07:28] What is a Review Funnel?
[00:10:08] Enticing Call-to-Action
[00:11:45] Tangible Bonus Items
[00:12:39] Adjusting Friction Levels
[00:15:03] Value ladder upselling strategy
[00:15:24] Cost of acquisition vs. cost of goods
[00:15:40] Building an email list for upsells
[00:15:57] Low cost of managing email list
[00:16:11] Lifetime value in Amazon vs. direct sales
[00:16:28] Investment in customer list for business value
[00:16:43] Building diversified assets for business sale
[00:16:57] Example of a concierge card for cheaper upsell
[00:17:15] NFC chip concierge card for direct communication
[00:17:38] Offering extra service as a value proposition

Why Reviews Matter: The Power of Social Proof

Reviews are the lifeblood of trust and credibility on Amazon. Here’s why getting more reviews is crucial for your success:

  • Social Proof: Positive reviews act as social proof, influencing purchase decisions by demonstrating the value of your product to potential customers.
  • Higher Ranking: Amazon’s A9 algorithm prioritizes products with strong review profiles, boosting your organic ranking and visibility in search results.
  • Increased Conversion Rates: Positive reviews build trust, leading to higher conversion rates and ultimately, more sales.

The Review Funnel: A Systematic Approach

Think of a review funnel as an inverted pyramid. At the top, you cast a wide net to capture a broad audience of potential reviewers. As they move down the funnel, you filter and qualify them, ultimately converting satisfied customers into loyal reviewers.

Here’s a step-by-step breakdown of how to create a high-converting review funnel:

Step 1: Capture Attention with a Product Insert

  • Low-Tech Option: Design a visually appealing card or sticker with a clear call to action (CTA) and a QR code linking to your review funnel.
  • High-Tech Option: For a more interactive experience, consider an audio or video card embedded with an NFC chip that triggers the funnel upon contact with a smartphone.

Step 2: Offer Value in Exchange for Feedback

  • Low-Tech Option: Utilize user-friendly platforms like Typeform to create a short survey that gathers valuable customer feedback in exchange for a free gift.
  • High-Tech Option: Invest in a custom funnel integrated with the Amazon API. This allows for automatic order ID verification, streamlining the survey and gift redemption process.

Step 3: Personalize the Experience with a Targeted Offer

The key to a successful review funnel lies in the incentive.

  • Relevance is Key: Tailor your offer to your product category. For electronics, a warranty extension might be most valuable. For other products, consider a free e-book or a bonus item.
  • Perceived Value Matters: Aim for a tangible incentive with a perceived value exceeding the actual cost.
  • Strategic Friction (Optional): If margins are tight, consider adding a small hurdle, like a short survey completion, to deter excessive redemption requests.

Step 4: Leverage Your Value Ladder

A well-defined value ladder can enhance your review funnel.

  • Hero ASIN: Most sellers have a flagship product (Hero ASIN). Consider offering a bundled package with your Hero ASIN and a lower-priced, high-perceived-value item as part of the review incentive. This can be a cost-effective way to acquire new customers.

Step 5: Design a Frictionless Review Request Process

The easier it is for customers to leave a review, the more likely they are to do so.

  • Low-Tech Option: Utilize Amazon’s built-in “Request a Review” feature after identifying satisfied customers through your survey.
  • High-Tech Option: A custom funnel integrated with the Amazon API can automate the review request process entirely, eliminating manual work.

Step 6: Address Concerns and Propagate Positive Reviews

  • Identify and Address Negative Feedback: Don’t shy away from negative feedback. Use survey responses to identify disgruntled customers and proactively reach out to address their concerns. This demonstrates excellent customer service and can potentially.

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