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April 3, 2023

Finding an eCommerce Niche/Brand with Jake Rosenberg of Krete

In the world of e-commerce, finding a niche and building a strong brand is crucial to success. One way to do this is by identifying a gap in the market and creating a product that fills that gap. For Jake, the founder of a successful unisex skincare brand, this meant creating a product that was efficient, fast, and appealing to a broader range of men and women. In this article, we will explore how Jake identified a niche, created a unisex skincare brand, and used fast wins and efficiency to build a valuable e-commerce brand.

Timestamps

0:00:00 | Interview with Jake Rosenberg, Founder and CEO of Crete Skincare Company
0:02:23 | Conversation on Skincare Company and Market Response
0:04:00 | Exploring the Shift from Male-Focused Skincare to Unisex with Crete Founder, David Lim
0:07:36 | Exploring Masculine and Feminine Niches for Customer Experience Vibes
0:09:02 | Exploring the Value Proposition of 1 Minute Skincare
0:11:52 | Discussion on Aspirational Outcomes and Fast Wins in Product Development
0:13:41 | Exploring the Psychology of Product Use: How to Create a Positive User Experience
0:17:48 | The Benefits of Delivering Fast Wins for Business Success
0:19:24 | Product Development: The Key to Capturing and Sustaining Attention in the Age of Attention

Identifying a Niche: Creating a Unisex Skincare Brand

Jake’s brand was born out of his own need for a skincare solution that was both effective and efficient. After suffering a skiing accident that left a mark on his nose, Jake realized the importance of skincare but found that the existing options on the market were either too time-consuming or too gendered. He wanted to create a skincare solution that would appeal to a broader range of men and women and would take no more than 30 seconds in the bathroom.

Efficiency: The Key to a Successful E-commerce Brand

Jake knew that the most precious resource for his target audience was time. To create a successful e-commerce brand, he had to design a product that was efficient and easy to use. This meant creating a product that would provide fast wins – positive experiences in the first minute of use – and consistently deliver results.

Fast Wins: Building Credibility and Creating Value for Your Brand

Fast wins are crucial to building credibility and creating value for your brand. For Jake’s brand, this meant creating a product that would give users positive experiences in the first minute of use. This approach helped his brand stand out from the competition and gave users the confidence to continue using his products. The value proposition of his brand was clear – it was a unisex skincare solution that was fast, efficient, and consistently delivered results.

Conclusion

Finding a niche and building a strong brand in e-commerce requires a deep understanding of your target audience and their needs. For Jake, this meant identifying a gap in the market and creating a product that was efficient, fast, and appealing to a broader range of men and women. By focusing on fast wins and consistently delivering results, Jake was able to build a credible and valuable brand that has achieved great success in the competitive world of e-commerce.

What services do you offer?

  • CTA 1 Check out https://krete.club/ for USA/Canada
  • CTA 2 Email Jake for mentoring or consulting about DTC business development or product development jake@krete.club or krete.club

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