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March 7, 2022

Finance Mistakes eCommerce Sellers Make

Listening and truly understanding are the foundations for good guidance. Rob runs a Virtual CFO company and has >10 years’ experience in Finance and entrepreneurship. Co-founded 4 clean-tech companies in China. Strong listener that understands Finance, Strategy and the perspective of a business owner. Focus is on the strategic role of finance: investment decisions, fundraising, cash flow forecasting and scenario planning. Next to running his own business, Rob has been advising and mentoring companies in Software, eCommerce and Professional Services industries, with a geographic focus on Greater China, South East Asia and Western Europe.

On this episode you’ll learn:

  • Rob’s Background
  • The reason people start a business
  • Why does starting a business matter
  • The bug impacts of having a goal
  • The key things that go on a business
  • The vulnerable areas on a business
  • What are the signs you’re doing this
  • The no 1 place to cut costs
  •  A strategic reason for keeping a loss-making SKU on
  • How to make the business more profitable

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Von Leong


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