“We Deliver the results you hoped your last agency would”
Rory F. Stern has been a best-kept secret working behind the scenes to help build, grow, and scale many successful online companies for the last 14 years. Today, he manages a small boutique media buying team that specializes in multi-channel traffic. He is best known for creating ads that convert and being able to get a lot of policy challenged offers approved and running on Facebook.
Core business is growing a business with paid traffic.
In the last couple of years, paid traffic has become a very popular topic. It’s often portrayed as very easy.
It is not for the faint of heart and it’s not easy!
It’s a dangerous place to be because you’re spending money!It’s like stock investing – you can lose your fortune with a few clicks of the wrong button!
It’s not as scary as that….but you can mitigate that risk
A lot of us have more time available than money when we start out.
It could take 60-90 days to pay off.
Why are you running paid traffic?
Implementation is what everyone wants.
But what we are actually need to start with is strategy?
What you are trying to accomplish?
What is the customer worth at 30, 60, 90 days, a year?
If you want to sell products, it might take 6 steps to get there.
If you’re looking for growth/scale, it’s usually because you’ve hit a ceiling.
So you need to figure out how to get past the ceiling.
That is how much you should be willing to spend!
That means for most of their clients at least $4500 a month; average $150 a day.
Do you have $2000? DO you have $500?
People find a number that way. Then you can divide it over a timeframe over which you can get good meaningful data.
A failure to plan is a plan to fail What is the best way to plan?
Clarify your goals!
Regardless of what you spend, you’ll never get “nothing” back.
You may not get money back but you will get data back.
Paid media and setting goals must be about the medium term and the long term.
Am I doing something that will pay off in 30 days? 90 days? 6 months? A Year? 5 years?
You may or may not get a ROSA. But here’s what you’ll find out at least:
If cost per click is too high,
Where are the holes in the sales process?
Plan out your funnel.
Know your numbers
“How do I get money to set aside for paid traffic?”
For example put a certain amount of revenue aside from product sales
Do an extra webinar; sell 5 more units.
Get customers to leave more reviews.
We don’t control old customers.
Now we have to create new customers?
Let’s say we want 10 new reviews.
Maybe you give away your product in exchange for an honest review.
When Rory did first list building
If yes – can I put something there to gather data from the Thank-You Page
“If I were to offer you this, would you be interested?”
The answer was YES!
When they then implemented it maybe a year later (shut it down for ages), they removed the question – they changed the offer.
How do you start raising money to build your own ecommerce store?
Diversifying – why build an email list, why paid traffic.
One is the loneliest number!
Businesses that are shutting down have been tactical.
They rode the wave and they didn’t shore up their foundation.
Implementation is easier. Strategy is hard and deserves the most time.
For Rory’s take on why you should diversify your business, CLICK HERE