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April 18, 2022

Email Marketing for eCommerce with Brett Kaufman of Wellspring Media

A dynamic leader with a no-nonsense approach, Brett is an experienced, energetic and creative executive as well as a self-contributor for both startups and established corporations. Currently, Brett is the CEO of Successful Media where he leads partnership development, operations and strategy.

Brett spent 4 years as the COO of WorkBook6, a leading partnership agency serving Fortune 5000 brands. Prior to WorkBook6, Brett consulted with a number of companies (NotVodka Water, WynZyn, MediaPro Services and many more).

He also oversaw marketing and acquisition at Goji, a large national insurance agency. Before that he led mobile marketing globally for an international search publisher with revenues in excess of $100MM, and was principally involved in the explosive growth of that the company’s mobile marketing business. Before his career in lead gen, Brett ran online marketing and eCommerce for a number of tech startups in San Francisco.

 

Listen to today’s podcast to find out what these errors are – and how to avoid them.

What you’ll learn

  • List building and high-converting landing page
  • An Overview of Brett Kaufman
  • Images vs Emails
  • Why bother with email if you’re an Amazon seller?
  • 5-part framework when Capturing Emails
  • How to build a list
  • Classic mistakes
  • Contact anyone who’s ever bought from you, and ask them why
  • 3 types of marketing – cold outreach, Word Of Mouth and warm outreach

Resources mentioned

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Von Leong


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