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June 4, 2021

Email Marketing Amazon with Jessica Totillo Coster of Ecommerce Badassery

Jessica Coster is an eCommerce and email marketing strategist for boutique owners and product entrepreneurs. She has been in the retail game for 20 plus years. Today we will tackle what makes sense for your business and basically decide what’s going to make you money now and how to prioritize that.

 

You’ll Learn:

  • How to focus on building a brand around your product
  • How email fits into funnels
  • The reality of transitioning from Amazon to Shopify/DTC
  • How to capture leads/grow your list
  • Compare Paid vs Organic traffic strategies
  • How Amazon customers vs off Amazon customers work
  • How to get people to the site
  • Why people hide behind their logo

 

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Michael Veazey


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