Email is the foundation stone of successful e-commerce marketing. Did you know that the conversion rate in e-commerce is 3x higher via email than via other channels? Not to mention that the average order value for an email offer is 20% higher. Yes, email marketing is that powerful. And having the right eCommerce Email Formula will really help you tap into that power.
So, you should just send emails to your subscribers, and that’s it, right?
Well, not quite.
How you approach the email copywriting, and your ability to keep recipients interested is crucial. If you want to achieve a high conversion rate, boost your sales, and grow brand loyalty, you need proven formulas for writing emails.
Why formulas? Because they set the groundwork and provide you with a framework that actually works. They’ll save you from failed attempts and establish email copywriting efficiency.
Having several copywriting formulas at your disposal will give email subscribers some variety and keep them engaged. You’ll also get a chance to try out different formulas and stick with the ones that work best for your target audience.
With that being said, let’s jump straight to tested, analyzed, and proven three best formulas for e-commerce emails.
AIDA or Attention, Interest, Desire, Conviction, Action formula is a well-known eCommerce email formula among experienced copywriters. Many have relied on its impeccable ability to win over consumers. However, this AIDA formula that you are about to get to know is tailored to fit the needs of e-commerce email marketing.
You can use this formula within a single email, but you can also spread it out across a sequence of emails.
Problem, Agitate, Solve, or PAS formula, our second eCommerce email formula, can do wonders in e-commerce. What are products other than solutions to a problem? Your role in this framework will be to point out that problem and offer a solution in the form of your product. But let’s look closely at the structure of this formula.
Maximize the potential of this formula with some compelling images. Adding infographics that back up your product’s efficiency, before/after images, and similar visuals can boost the recipients’ engagement.
As you can easily get carried away while painting the picture of the problem and solution, make sure that you properly edit the content you use in the formula. Hire a professional editor or if you are confident in your skills, check the content’s comprehensiveness with Readable or Hemingway Editor online tools.
If you are intrigued by the storytelling technique, but you don’t have the experience, you can always collaborate with writing services such as WowGrade and TrustMyPaper. They can set the structure for the storytelling that you can reuse for different emails created with the PAS formula.
Another one of the digital marketers’ favorites is the 4Ps formula – Promise, Paint, Proof, Push.
The 4Ps copywriting technique provides you with a framework that aims to excite readers about the solution. With the image of a better tomorrow that your product creates, they won’t be able to resist the temptation.
These formulas can give your emails a bulletproof structure. You won’t have to struggle with trying out different email forms and chasing away your customers with dull emails. Go straight to these three copywriting formulas that have proven efficiency.
Diana Nadim Adjadj, Freelance Writer
BIO: Diana Nadim is a writer and editor who has a Master’s degree in Marketing. She combines her passion for writing with her interest in research and creates thought-provoking content in various fields. Besides working as a contributor writer for Subjecto and ClassyEssay, Diana also runs her own blog. What inspires her the most in her writing is travelling and meeting new people.