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July 26, 2021

Ecommerce Brand Strategy – How to REALLY Build a Customer-Centric Brand on Amazon with Jason Franciosa

Jason Franciosa is the co-founder or CEO of element 26, which is a sporting goods brand focussed on helping functional fitness athletes destroy their PRs, not their bodies. He tells his story on how he rose up from being financially depleted from a failed venture to launching his business in the fitness space that made him over $1 million in 12 months.

 

You’ll Learn: 

  • About the Amazon traps and how to avoid them
  • How important is having an expert in the business
  • How Jason made his business more successful than his competitors
  • How to have a loyal fan base or audience
  • The comparison between Amazon customers vs core audience

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