E-commerce visual branding with Daisi Pollard Sepulveda
Podcast: Play in new window | Download (Duration: 40:11 — 36.8MB)
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Branding has many elements but among all, Visual Branding is the most important, it gives the brand its identity. Visual Branding helps marketers in making good marketing strategies for attracting new visitors and converting them into customers.
Today, our guest Daisi Pollard Sepulveda an international beauty queen, modelprenuer, author, and actress will share her thoughts on Visual Branding and how it works on E-Commerce.
- The evolution of understanding what good content is and isn’t
- Why do you need creatives?
- The different kinds of visuals that do not work
- How creatives think to a data-driven person
- How to work with creatives
- The specifics of working with a good creative person
- The economics of content creation
- How to figure out what your target customer really wants