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May 12, 2021

E-commerce Branding Strategy with Lo Martin of Elevate Brands

Lo Martin (CMO) is one of the proud culture champions of Elevate Brands, Amazon FBA rollup ie buys up Amazon leading brands. Today she talks about building an ecosystem around a type of human being, building a tribe around an idea and creating communities around shared beliefs.

 

You’ll Learn:

  • How to build a tribe
  • What branding even means
  • Why the Brand/ tribe building matters
  • How to figure out the smallest loop for success and nailing that
  • The value of the off Amazon sites

 

 

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Von Leong


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