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On today’s instalment of Amazing FBA, I’m delighted to bring in a heavy hitter in the marketing world, Rick Cesari of RickCesari.com. He’s launched, among others, Sonicare, OxiClean, The George Foreman Grill, and GoPro. Rick’s story is as impressive as his resume. His marketing career began almost by accident after he graduated from college with a degree in biology. Rick took some time off after school, got into real estate, and started learning about direct to consumer marketing by promoting real estate seminars; this led to Rick’s first business, Trillium Health Products. Today he’ll be talking about building a big ecommerce brand.