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294 “Failing” ecommerce product? Why you should not throw the baby out with the bathwater!

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Today I was inspired to leap to the microphone by a mentoring session with a client. If you have existing revenue, you can get a return on mentoring very fast I love working with clients who already have revenue/turnover because it's so easy to help them get a win, and/or reduce costs by a large amount. Read More

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293 Amazon Business Reports – Making sense of the numbers after Launching

After all the months of effort spent on researching, sourcing and launching your private label product, it's tempting to feel your work is done. In fact, it is completely vital to measure your numbers. They say that a business that doesn't know how much money it is making or losing is a business that may be about to go under. This is just as true for an Amazon or private label business. Read More

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292 Amazon Product Launch 2 – Traffic Strategy overview

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The Amazon Algorithm judges your product from day 1. Success breeds success -fast. However on Amazon, failure also leads to more failure just as quickly.

So it is critical to have a great launch plan. Otherwise, even with great product research and great sourcing behind you, there is a still a huge danger of wasting all that time, effort and money with a poor launch.

Launching is a coin of two sides: the Listing and the Traffic.

In this episode, Michael covers some critical details on how to drive traffic to your listing.

What we cover includes:

• A classic newbie traffic error
• The vital importance of how your listing and traffic integrate
• The solid core launch strategy that has been working like crazy for top sellers in the 10K Collective Mastermind

Links mentioned:

Private Label Process (overview and pre-order offer info)

Our Free 4-part Video overview of Amazon business building:

Private Label Class

Our free PDF Guide to Listing optimization:

Launch Planning Guide

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291 Amazon Listing Creation Overview

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Vital as it is to have great product research behind you, and having sourced a quality, differentiated product at a profitable price, there is a still a huge danger of wasting all that time, effort and money with a poor launch.

Launching is a coin of two sides: the Listing and the Traffic.

In this episode, Michael covers some critical details on how to create a listing that converts traffic into sales, including:

• Two major mistakes related to keywords
• The missing step between keywords and persuading people to buy
• Some critical errors novice sellers make with product photos

Links mentioned:

Private Label Process (overview and pre-order offer info)

Our Free 4-part Video overview of Amazon business building:

Private Label Class

Our free PDF Guide to Listing optimization:

Listing Optimization Guide

 

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290 Private Label Sourcing from China in Detail

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Sourcing great products is clearly vital for a physical product based business.

In this episode, Michael covers some critical details  including:

• How to avoid Alibaba Overwhelm
• The open “secret” to really negotiating well
• The critical step you need dealing with Chinese suppliers – skip this and it all melts down for you! Links mentioned:

 

Private Label Process (overview and pre-order offer info)

Our Free 4-part Video overview of Amazon business building:

Private Label Class

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289 How to Source for Amazon – Overview of our Process

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Sourcing great products is clearly vital for a physical product based business.

That said, it’s vital that it’s part of a logical overall business building process.

Michael covers this and more including:

• Why sourcing can’t save you from poor market research
• Why having a clear target market is critical
• Why the overall business building process is more important than any single part of it.
• What the main focus needs to be of your sourcing process

Links mentioned:

Shawn Twing

Private Label Process (overview and pre-order offer info)

Our Free 4-part Video overview of Amazon business building:

Private Label Class

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287 Amazon Product Research – Stop Wasting Time when Eliminating Product Ideas!

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How to go from multiple ideas to quality ones

In Amazon "Product" Research - Filtering your Raw Ideas is criticial. Most people go for tools too early and don't use imagination. (See previous episode) But having dealt with that, the next mistake people make is getting too buried in detail too early. Read More

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286 Why You MUST focus on People in “Product Research”

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The Greatest "Product Research" Mistakes

- And what to do instead

Everyone focusses on Products when deciding what to sell on Amazon. And they focus on numbers on Amazon. Find out why this is SO misguided in late 2018 and beyond... Read More

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282 Mindset for Entrepreneurs: Foundation & 3 “Quick” Wins

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Mindset for Entrepreneurs and eCommerce Sellers

This autumn, I'm going to be creating a series of podcast episodes dedicated to the theme of mindset for entrepreneurs. The reason why I'm creating this series is simple. In the 2 1/2 years I've been coaching new sellers, it is - somewhat to my surprise - the biggest block to progress for new ecommerce entrepreneurs. Read More

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281: Eight Amazon business building Myths

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Amazon business building has been a hot topic for 3-4 years now. For good reason. It is possible to grow a profitable business fast. However, there are a number of myths about business building on the Amazon platform that often get circulated by over-optimistic course promoters. Here we examine the truths behind the myths. Read More