It is still viable – if you can invent something, it does give you a major advantage.
PL still works but not in commodities.
And you need to differentiate. You can’t just put your logo on something from Alibaba.
Read the reviews and you’ll have to work with the manufacturer to fix that
You can differentiate with packaging, bundling, etc.
You have to put up a bit of a moat.
Amazon Brand Analytics is a data tool provided by Amazon. It gives inside analytics on keywords in an understandable format.
Brand Analytics started in Amazon USA and has now been rolled out to the UK and European Amazon Seller Accounts.
Today I want to address something that feels like it’s for beginners, but everybody I’ve met in business, and in life, needs to reflect on this profound thought. In this episode, we will discuss the sunk cost fallacy, and knowing when to stay invested in an idea or product, and when to move on. Doing proper Amazon product research is important to avoid this.
Everyone focusses on Products when deciding what to sell on Amazon.
And they focus on numbers on Amazon.
Find out why this is SO misguided in late 2018 and beyond…
On the last episode of Amazing FBA, I sat down with Mike Zagare of PPC Entourage to talk about Amazon pay-per-click advertising, but Mike’s expertise isn’t limited to the Amazon sphere. Diversifying distribution and marketing channels is crucial for scaling your brand. Today we’ll be diving into off Amazon traffic and advertising for Amazon sellers.
We have Joe Jaques who is a member of the $10k Collective back on the show as we dive deeper into building an eCommerce strategy.
Today I welcome my amazing business partner Rob Sleath of MightyServices to talk about ecommerce photography. You could say Rob has never really had a job. He did three months as a temp during Christmas. Beyond that everything else he’s done has been digital, online, and ecommerce related. His formal education is in nuclear physics. In a nutshell, he likes numbers.
If you missed parts one & two of my conversation with Chris, make sure you check them out here. If you’re all caught up, let’s jump right in. As you know, Chris is the founder and CEO of Judolaunch–a product launching service designed to help sellers infiltrate the international markets. Chris has already given us so much valuable information about starting an Amazon business and going international; today it’s all about how to compete with Chinese sellers on Amazon.
Welcome back to Amazing FBA. I’ve got part two of my interview with Chris Rawlings of Judoluanch, and today we’re talking about product launch on Amazon. If you missed part one of our conversation, you can find it here.