Product Launch Archives - Amazing FBA - How to sell on Amazon UK

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Category Archives for "Product Launch"

#332: Amazon Product Research: The Open Secret

Product research not equal market research

Being product centred and focussed on numbers – using tools like Jungle Scout, Helium 10, etc. –  on Amazon is what everyone does.

Hyper-competition = we HAVE to differentiate.

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306 Private Label Launch with Sean Elias of Helium10 Part 2

In this part of the conversation with Sean Elias of Helium10, we discuss more of the tools offered by Helium10, and important steps in the private label launch process. To hear part 1 of this interview, please to amazingfba.com/SeanE.

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305 How to Choose an Amazon Product with Sean Elias of Helium10 Part 1

In this episode, I talk with Sean Elias of Helium10 where he tells us how he got started with the company, what Helium10 is, the different tools offered for Amazon sellers, and how to choose an Amazon product.  

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304 Amazon product research: when to dig deep; when to move on?

Today I want to address something that feels like it’s for beginners, but everybody I’ve met in business, and in life, needs to reflect on this profound thought. In this episode, we will discuss the sunk cost fallacy, and knowing when to stay invested in an idea or product, and when to move on. Doing proper Amazon product research is important to avoid this.

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288 Product Idea Elimination in Detail: Competitor Analysis


One of the biggest problems sellers face on Amazon is finding the right product. The key is to try and eliminate every idea you can and only pursue the products you can’t find a good reason to ignore. In this episode, I will go over my process of product elimination. This is just one lesson in my new course, Product Launch Process.

I am giving away ONE membership for the new course. For your chance to win, enter at amazingfba.com/contest.

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256 Product photography strategies with Rob Sleath of MightyServices Part 2 of 2

Hello and welcome back to Amazing FBA. Today we’re diving into part two of the interview I did with my wonderful business partner, Rob Sleath. Last week we focused on product photography for sellers and products new to Amazon. This time we’ll be covering strategies to use with professional product photographers.

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255 eCommerce photography insider secrets with Rob Sleath of MightyServices Part 1 of 2

Today I welcome my amazing business partner Rob Sleath of MightyServices to talk about ecommerce photography. You could say Rob has never really had a job. He did three months as a temp during Christmas. Beyond that everything else he’s done has been digital, online, and ecommerce related. His formal education is in nuclear physics. In a nutshell, he likes numbers.

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253 Scaling a business on Amazon with Ashley Pearce Part 2

On this instalment of Amazing FBA, 10k Collective member Ashley Pearce returns with part two of our interview. If you missed part one and you’re a seller new to Amazon, make sure you go back and take a listen to Episode 252. If you’re already caught up, today we’re going to be talking about scaling a business; specifically scaling a business up to $1 million in turnover per year.

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248 Product Launch – How to Launch a Product on Amazon with Chris Rawlings of Judolaunch

Welcome back to Amazing FBA. I’ve got part two of my interview with Chris Rawlings of Judoluanch, and today we’re talking about product launch on Amazon.  If you missed part one of our conversation, you can find it here.

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