Using Virtual Assistants in online selling
I’ve had 3 great uses for Virtual assistants recently. They are examples from the Amazing FBA podcast. But they could equally apply, with a little strategic thinking, to any online business. That certainly includes Amazon selling/e-commerce.
If you’re a poor communicator like me, hiring a virtual assistant and maintaining a productive and happy relationship can be difficult. On this instalment of the podcast, we’ll dive into tips and tricks for hiring along with some incredible strategies for interacting with VAs in a way that keeps them motivated, fulfilled, and employed.
We have Joe Jaques who is a member of the $10k Collective back on the show as we dive deeper into building an eCommerce strategy.
In part two of my interview with Rick Cesari, we’re going to be focusing on video marketing. With the help of direct response video marketing, Rick has helped Amazon Brands like Plugable, Sous Vide Supreme, Organify, and Dazzity launch and grow into immensely successful companies. If you missed part one where we talked about some more general principles of direct response marketing, check out AmazingFBA.com/RickC. If you’re already caught up and ready to dive into all the fantastic information on video marketing Rick brings to the table, let’s jump right in.
On today’s instalment of Amazing FBA, I’m delighted to bring in a heavy hitter in the marketing world, Rick Cesari of RickCesari.com. He’s launched, among others, Sonicare, OxiClean, The George Foreman Grill, and GoPro. Rick’s story is as impressive as his resume. His marketing career began almost by accident after he graduated from college with a degree in biology. Rick took some time off after school, got into real estate, and started learning about direct to consumer marketing by promoting real estate seminars; this led to Rick’s first business, Trillium Health Products. Today he’ll be talking about building a big ecommerce brand.
On this instalment of Amazing FBA, 10k Collective member Ashley Pearce returns with part two of our interview. If you missed part one and you’re a seller new to Amazon, make sure you go back and take a listen to Episode 252. If you’re already caught up, today we’re going to be talking about scaling a business; specifically scaling a business up to $1 million in turnover per year.
Aaron O’Sullivan of Systems, Cultures, Impact is back for a Q&A. Aaron gave a fantastic presentation in Episode 243: Outsourcing with Aaron O’Sullivan from System Cultures Impact Part 1 of 2, and now he’s back to answer all of my questions about outsourcing Amazon tasks; I had quite a lot.
If you’re brand new, you’ll be wearing all the hats. That’s how it works. As soon as you start to do things on a repetitive basis and your cash flow is appropriate, it’s time to outsource. It doesn’t cost much to hire a virtual assistant–about $10 an hour. The earlier you can get started outsourcing Amazon tasks, the better.
Most people in startup mode spend about 70% of their time on operations and 30% of their time growing their business. Ideally, that would be the other way around. The only way to flip it is to outsource. The last thing you want to do is reach your capacity before you’ve removed any of the operations tasks from your plate.
Whatever menial tasks you’re doing at home or in your business that can be outsourced should be. If you want to advance, you should be spending your time growing the revenues and profits of your business. If you’re looking to replace your income, your income needs to be front and center.
It can be liberating to cast off the menial jobs in your life. There are so many solutions to everyone’s problems these days, and most of them would do a better job than you ever would. Someone whose professional value is being assessed by the task you’re hiring them to do is going to take a lot more care.
The Philippines is great for outsourcing Amazon tasks. The people are generally very loyal and hard-working. They usually speak excellent American English. Of all outsourcing destinations, the Philippines is the largest. Why the Philippines? The results.
Most good help already works for someone else. You have to position yourself to be attractive as an employer if you want to stand out in the crowd. Know where to fish. You can’t catch great talent if you’re fishing in the wrong pond.
Once you’ve got yourself some good candidates, finding the right one is about having a structured hiring process so you can disqualify the B and C players and only hire the As. Check out Topgrading if you’d like to learn more about the concepts Aaron uses to find and court all the best hires.
Don’t give potential candidates something new to create. Have them fix a problem you already have. Don’t tell a potential new hire to write an article. Tell them to fix an article. Anyone can spend 5-10 hours perfecting an article. It’s a lot harder to stand out in the hiring process when you’re given the same task as everyone else.
For more information about Aaron O’Sullivan visit his website SystemCulturesImpact.com
See the previous interviews we’ve had with Aaron at http://amazingfba.com/aaron