In this episode, we cover an important principle in the growth of your ecommerce business and the importance of the star principle, as detailed in the book by Richard Koch. I think this book is so important to everyone who is serious about building a business. So important, in fact, that I purchased a copy for each member of the 10K Collective. Read More
The world of product licensing can be a murky place, but licensing a piece of intellectual property can bring credibility and prosperity to your brand. Our guest today is Paul Miller of Next Level Licensing and CozyPhones. He's an incredibly experienced Amazon seller and one of the industry's foremost experts on product licensing. Paul has made millions using licensing as an integral piece of his business model. Read More
On this episode of Amazing FBA, I'm sitting down with eCommerce marketing and startup expert Jason Miles, and it's one of the most thought-provoking interviews I've done on Amazing FBA to date. Jason is Udemy's most popular eCommerce instructor and has written three best-selling books on the topic of social media. Forbes, The Huffington Post, Wharton Magazine (of the University of Pennsylvania Business School) and countless other premiere publications have featured Jason's writings. Read More
In part two of my interview with Rick Cesari, we're going to be focusing on video marketing. With the help of direct response video marketing, Rick has helped Amazon Brands like Plugable, Sous Vide Supreme, Organify, and Dazzity launch and grow into immensely successful companies. If you missed part one where we talked about some more general principles of direct response marketing, check out AmazingFBA.com/RickC. If you're already caught up and ready to dive into all the fantastic information on video marketing Rick brings to the table, let's jump right in. Read More
On today's instalment of Amazing FBA, I'm delighted to bring in a heavy hitter in the marketing world, Rick Cesari of RickCesari.com. He's launched, among others, Sonicare, OxiClean, The George Foreman Grill, and GoPro. Rick's story is as impressive as his resume. His marketing career began almost by accident after he graduated from college with a degree in biology. Rick took some time off after school, got into real estate, and started learning about direct to consumer marketing by promoting real estate seminars; this led to Rick's first business, Trillium Health Products. Today he'll be talking about building a big ecommerce brand.Read More
Welcome back to Amazing FBA. I've got part two of my interview with Chris Rawlings of Judoluanch, and today we're talking about product launch on Amazon. If you missed part one of our conversation, you can find it here. Read More
On the last episode of The Amazing FBA, I talked about the realities of private label selling on Amazon. Consider this part two about how to sell on Amazon. Today I'll be talking about some more practical tips. Don't forget! If you want to sign up ETTR (Escape the Rat Race) Workshop, we'll be covering all this and much, much more!
We are finishing the interview with Brian Burt of Amazon Influencer Marketing. He had been giving some really good information that you can implement right now at no cost. We’re talking effective Amazon marketing at no cost.