Marketing Archives - Amazing FBA - How to sell on Amazon UK

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#332: Amazon Product Research: The Open Secret

Product research not equal market research

Being product centred and focussed on numbers – using tools like Jungle Scout, Helium 10, etc. –  on Amazon is what everyone does.

Hyper-competition = we HAVE to differentiate.

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321 Prime Day 2019 for Sellers; (Amazing FBA Newsday Series)

Amazon Prime Day 2019 (Europe)

Lightning Deals

Prime Day is a potential major sales boost for any Amazon seller.

The submission window for Lightning Deals is open in Seller Central but will close on May 17th 2019 at midnight. So now is a great time to revise whether Prime Day should be part of your Amazon sales strategy.

What  is Amazon Prime Day and why does it exist?

Prime Day is Amazon’s annual retail holiday.

It was introduced in 2015 as a one-day only sales event that boasted more deals than Black Friday and also celebrated Amazon’s 20th anniversary as a company.

Though the first one disappointed some expectations, subsequent Prime Days have improved in both the quality and quantity of deals.

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303 The Star Principle in Action in eCommerce

In this episode, we cover an important principle in the growth of your ecommerce business and the importance of the star principle, as detailed in the book by Richard Koch. I think this book is so important to everyone who is serious about building a business. So important, in fact, that I purchased a copy for each member of the 10K Collective.

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263 The Anatomy of a Licensing Deal with Paul Miller Part 1 of 2

The world of product licensing can be a murky place, but licensing a piece of intellectual property can bring credibility and prosperity to your brand. Our guest today is Paul Miller of Next Level Licensing and CozyPhones. He’s an incredibly experienced Amazon seller and one of the industry’s foremost experts on product licensing. Paul has made millions using licensing as an integral piece of his business model.

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261 The Shopify-Amazon Leap and how to make it with Jason Miles Part 1 of 2

On this episode of Amazing FBA, I’m sitting down with eCommerce marketing and startup expert Jason Miles, and it’s one of the most thought-provoking interviews I’ve done on Amazing FBA to date. Jason is Udemy’s most popular eCommerce instructor and has written three best-selling books on the topic of social media. Forbes, The Huffington Post, Wharton Magazine (of the University of Pennsylvania Business School) and countless other premiere publications have featured Jason’s writings.

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258 Video Marketing for Amazon Sellers with Rick Cesari

In part two of my interview with Rick Cesari, we’re going to be focusing on video marketing. With the help of direct response video marketing, Rick has helped Amazon Brands like Plugable, Sous Vide Supreme, Organify, and Dazzity launch and grow into immensely successful companies. If you missed part one where we talked about some more general principles of direct response marketing, check out AmazingFBA.com/RickC. If you’re already caught up and ready to dive into all the fantastic information on video marketing Rick brings to the table, let’s jump right in.

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257 Building a BIG ecommerce Brand with Rick Cesari Part 1 of 2

On today’s instalment of Amazing FBA, I’m delighted to bring in a heavy hitter in the marketing world, Rick Cesari of RickCesari.com. He’s launched, among others, Sonicare, OxiClean, The George Foreman Grill, and GoPro. Rick’s story is as impressive as his resume. His marketing career began almost by accident after he graduated from college with a degree in biology. Rick took some time off after school, got into real estate, and started learning about direct to consumer marketing by promoting real estate seminars; this led to Rick’s first business, Trillium Health Products. Today he’ll be talking about building a big ecommerce brand.

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