Prime Day is a potential major sales boost for any Amazon seller.
The submission window for Lightning Deals is open in Seller Central but will close on May 17th 2019 at midnight. So now is a great time to revise whether Prime Day should be part of your Amazon sales strategy.
Prime Day is Amazon’s annual retail holiday.
It was introduced in 2015 as a one-day only sales event that boasted more deals than Black Friday and also celebrated Amazon’s 20th anniversary as a company.
Though the first one disappointed some expectations, subsequent Prime Days have improved in both the quality and quantity of deals.