Revisit your Target Customer Avatar
Exactly who are you selling to?
As well as demographics (age, sex, location, income), try to define psychographics (values, drivers, etc.)
Revisit your Market Research
Craft your listing
Fantastic Photos: Engage an exceptional product photographer.
Plan Your Launch Like a Pro
Revisit your Target Keywords
Plan your Traffic channels
Amazon Ads? (this is the mainstay)
Launch Services (JumpSend, Viral Launch)? Facebook Ads to Chatbot?
Plan your Budget
Set up your Keyword tracking
all keywords you think might be important.
Set your price REALLY low
Set your Amazon sponsored ads
Monitor but Don’t Mess
It is still viable – if you can invent something, it does give you a major advantage.
PL still works but not in commodities.
And you need to differentiate. You can’t just put your logo on something from Alibaba.
Read the reviews and you’ll have to work with the manufacturer to fix that
You can differentiate with packaging, bundling, etc.
You have to put up a bit of a moat.
This episode is for anyone getting ready for their Amazon Launch or who has recently launched a Private Label (or custom) product on Amazon, and it covers the common errors people make in 3 areas that are vital for launch: Keyword Ranking; Getting Clicks; Getting Conversions.
In this part of the conversation with Sean Elias of Helium10, we discuss more of the tools offered by Helium10, and important steps in the private label launch process. To hear part 1 of this interview, please to amazingfba.com/SeanE.
It’s a family business that buys products from China. Joe started working there from age 21.
He took over running the business and building a brand from his father aged around 25.
I’m delighted today to welcome 10k Collective member Ashley Pearce. Ashley is one of the most active members of the 10k Collective mastermind, and he’s here to talk about selling on Amazon; specifically, the first 18 months. He’s not a billionaire Amazon seller or revolutionary startup software company CEO. Ashley is merely a guy who heard about the Fulfilment by Amazon program on the Entrepreneur on Fire Podcast, cobbled together about £8,000, and jumped into selling on Amazon.
If you missed parts one & two of my conversation with Chris, make sure you check them out here. If you’re all caught up, let’s jump right in. As you know, Chris is the founder and CEO of Judolaunch–a product launching service designed to help sellers infiltrate the international markets. Chris has already given us so much valuable information about starting an Amazon business and going international; today it’s all about how to compete with Chinese sellers on Amazon.
Welcome back to Amazing FBA. I’ve got part two of my interview with Chris Rawlings of Judoluanch, and today we’re talking about product launch on Amazon. If you missed part one of our conversation, you can find it here.