When you have an Amazon product launch in 2020, you will compete with big brands who spend on paid search, so you need to know what you are doing.
Amazon product differentiation has massive value, especially when selling on Amazon. You need to be on top and relevant to your consumers to truly succeed.
Amazon FBA product research is becoming more and more important especially as data in the Amazon ecosystem is becoming even more developed.
Revisit your Target Customer Avatar
Exactly who are you selling to?
As well as demographics (age, sex, location, income), try to define psychographics (values, drivers, etc.)
Revisit your Market Research
Craft your listing
Fantastic Photos: Engage an exceptional product photographer.
Plan Your Launch Like a Pro
Revisit your Target Keywords
Plan your Traffic channels
Amazon Ads? (this is the mainstay)
Launch Services (JumpSend, Viral Launch)? Facebook Ads to Chatbot?
Plan your Budget
Set up your Keyword tracking
all keywords you think might be important.
Set your price REALLY low
Set your Amazon sponsored ads
Monitor but Don’t Mess
It is still viable – if you can invent something, it does give you a major advantage.
PL still works but not in commodities.
And you need to differentiate. You can’t just put your logo on something from Alibaba.
Read the reviews and you’ll have to work with the manufacturer to fix that
You can differentiate with packaging, bundling, etc.
You have to put up a bit of a moat.
This episode is for anyone getting ready for their Amazon Launch or who has recently launched a Private Label (or custom) product on Amazon, and it covers the common errors people make in 3 areas that are vital for launch: Keyword Ranking; Getting Clicks; Getting Conversions.
In this part of the conversation with Sean Elias of Helium10, we discuss more of the tools offered by Helium10, and important steps in the private label launch process. To hear part 1 of this interview, please to amazingfba.com/SeanE.
It’s a family business that buys products from China. Joe started working there from age 21.
He took over running the business and building a brand from his father aged around 25.