We have Joe Jaques who is a member of the $10k Collective back on the show as we dive deeper into building an eCommerce strategy.
It’s a family business that buys products from China. Joe started working there from age 21.
He took over running the business and building a brand from his father aged around 25.
On the last episode of Amazing FBA, Paul Miller of Next Level Licensing and I sat down to chat about property licensing. Today we’re back to talk about the nuts and bolts of licensing deals including the term, license property, product application, geographic territory, sales channel, and compensation structure.
The world of product licensing can be a murky place, but licensing a piece of intellectual property can bring credibility and prosperity to your brand. Our guest today is Paul Miller of Next Level Licensing and CozyPhones. He’s an incredibly experienced Amazon seller and one of the industry’s foremost experts on product licensing. Paul has made millions using licensing as an integral piece of his business model.
Amazon is an incredible launch mechanism for new eCommerce retailers and established brands alike, but sometimes we can fall into the trap of thinking it’s the only solution for online retail. On the last installment of Amazing FBA Jason Miles and I discussed this phenomenon. It’s called the Einstellung Effect.
On this episode of Amazing FBA, I’m sitting down with eCommerce marketing and startup expert Jason Miles, and it’s one of the most thought-provoking interviews I’ve done on Amazing FBA to date. Jason is Udemy’s most popular eCommerce instructor and has written three best-selling books on the topic of social media. Forbes, The Huffington Post, Wharton Magazine (of the University of Pennsylvania Business School) and countless other premiere publications have featured Jason’s writings.
On the last episode of Amazing FBA, we talked with Matt Ward about his journey to building a seven-figure Amazon business and the process of selling it. This time, we’re sitting down to talk about eCommerce startup funding and Matt’s new venture called CORL.io.
Do you want to build an Amazon business that sells for more than seven figures just one year from the date of launch? Of course, you do! Well then listen up. On today’s episode of the show, I’ve brought in Matt Ward. He’s an expert on scaling fast, and he’s also the co-creator of the highly respected Amazon Podcast FBA ALLSTARS and the cryptocurrency capital solution corl.io.
In part two of my interview with Rick Cesari, we’re going to be focusing on video marketing. With the help of direct response video marketing, Rick has helped Amazon Brands like Plugable, Sous Vide Supreme, Organify, and Dazzity launch and grow into immensely successful companies. If you missed part one where we talked about some more general principles of direct response marketing, check out AmazingFBA.com/RickC. If you’re already caught up and ready to dive into all the fantastic information on video marketing Rick brings to the table, let’s jump right in.
On today’s instalment of Amazing FBA, I’m delighted to bring in a heavy hitter in the marketing world, Rick Cesari of RickCesari.com. He’s launched, among others, Sonicare, OxiClean, The George Foreman Grill, and GoPro. Rick’s story is as impressive as his resume. His marketing career began almost by accident after he graduated from college with a degree in biology. Rick took some time off after school, got into real estate, and started learning about direct to consumer marketing by promoting real estate seminars; this led to Rick’s first business, Trillium Health Products. Today he’ll be talking about building a big ecommerce brand.