On the last episode of Amazing FBA, I sat down with Mike Zagare of PPC Entourage to talk about Amazon pay-per-click advertising, but Mike’s expertise isn’t limited to the Amazon sphere. Diversifying distribution and marketing channels is crucial for scaling your brand. Today we’ll be diving into off Amazon traffic and advertising for Amazon sellers.
Welcome back to Amazing FBA! Today I’ll be talking to Mike Zagare of PPC entourage. Mike was a physical therapist in a former life. He’d started a physical therapy practice when he was about 25 years old, and it failed miserably. A coach suggested that Mike stop spinning his wheels in PT, he found Amazon FBA in 2015, began using Amazon pay per click ads in 2016, realised that there was a vacuum in the market for an Amazon Ads optimisation tool, and created PPC Entourage. The rest is history.
On the last episode of Amazing FBA, my business coach Jason Miles and I sat down to talk about big-picture e-commerce and online marketing, and more specifically, how to sell digital goods. In what is now our fourth episode together, Jason and I will be digging deep into the nuts and bolts of creating, distributing and marketing digital products online.
Our guest today on Amazing FBA, Jason Miles, is an absolute titan of e-commerce, online marketing, and selling digital products. Jason has been on the show before to talk about his businesses, Winning on Shopify & Pixie Faire. He’s the author of multiple books on e-commerce, a prominent philanthropist, Udemy’s number one e-commerce instructor, and he just so happens to be my business coach.
Last time on Amazing FBA I sat down with John Cant of Rising Sun Commerce to chat about getting started selling on Amazon Japan. I’ll admit that in light of Brexit and American tariffs on Chinese imports, Part 1 of our interview got me incredibly excited about the opportunities available to Amazon sellers in the Japanese marketplace. The process strikes me as much more straightforward than I’d have anticipated, and Japan is now the third largest economy and third largest Amazon Marketplace in the world. If you missed Part 1, head over to AmazingFBA.com/JohnC.
With Brexit on the horizon and U.S. imposing tariffs on Chinese imports, there couldn’t be a better time to expand your business to sell in Japanese on Amazon Japan. Japan offers FBA just like in the other major markets, the shipping costs from China to Japan are lower than to the US, UK or Europe, and Japan overtook the UK in 2017 to become the third largest Amazon marketplace in the world.
Today we will be talking about sponsored ads with Danny McMillan worked in the music industry for years. From about 2008, he created a website and was responsible for managing that site including running Pay Per Click Traffic. In 2015, Danny started selling on Amazon. In 2016 he launched Seller Sessions, which started as a YouTube channel then became a podcast. It focusses on helping more advanced Amazon sellers.
Last time on Amazing FBA we sat down with virtual assistant and entrepreneur Nadine Eich of Enida to talk about Finding Great Outsourcers. Today we’re diving into part two of my interview with Nadine to speak about retaining outsourcers and growing an ecommerce team.
If you’re a poor communicator like me, hiring a virtual assistant and maintaining a productive and happy relationship can be difficult. On this instalment of the podcast, we’ll dive into tips and tricks for hiring along with some incredible strategies for interacting with VAs in a way that keeps them motivated, fulfilled, and employed.