Amazon Brand Analytics is a data tool provided by Amazon. It gives inside analytics on keywords in an understandable format.
Brand Analytics started in Amazon USA and has now been rolled out to the UK and European Amazon Seller Accounts.
Today we will be talking about sponsored ads with Danny McMillan worked in the music industry for years. From about 2008, he created a website and was responsible for managing that site including running Pay Per Click Traffic. In 2015, Danny started selling on Amazon. In 2016 he launched Seller Sessions, which started as a YouTube channel then became a podcast. It focusses on helping more advanced Amazon sellers.
This Episode, #32, is the second half of an interview that was prompted by our very own Facebook members! They said in a survey that Amazon Ads were the area they most wanted expert help with. Danny McMillan, himself a member of the group, responded by giving many golden nuggets to our listeners.