"Build" Guide - how to Build your Private Label Business
Aaron O’Sullivan of Systems, Cultures, Impact is back for a Q&A. Aaron gave a fantastic presentation in Episode 243: Outsourcing with Aaron O’Sullivan from System Cultures Impact Part 1 of 2, and now he’s back to answer all of my questions about outsourcing Amazon tasks; I had quite a lot.
If you’re brand new, you’ll be wearing all the hats. That’s how it works. As soon as you start to do things on a repetitive basis and your cash flow is appropriate, it’s time to outsource. It doesn’t cost much to hire a virtual assistant–about $10 an hour. The earlier you can get started outsourcing Amazon tasks, the better.
Most people in startup mode spend about 70% of their time on operations and 30% of their time growing their business. Ideally, that would be the other way around. The only way to flip it is to outsource. The last thing you want to do is reach your capacity before you’ve removed any of the operations tasks from your plate.
Whatever menial tasks you’re doing at home or in your business that can be outsourced should be. If you want to advance, you should be spending your time growing the revenues and profits of your business. If you’re looking to replace your income, your income needs to be front and center.
It can be liberating to cast off the menial jobs in your life. There are so many solutions to everyone’s problems these days, and most of them would do a better job than you ever would. Someone whose professional value is being assessed by the task you’re hiring them to do is going to take a lot more care.
The Philippines is great for outsourcing Amazon tasks. The people are generally very loyal and hard-working. They usually speak excellent American English. Of all outsourcing destinations, the Philippines is the largest. Why the Philippines? The results.
Most good help already works for someone else. You have to position yourself to be attractive as an employer if you want to stand out in the crowd. Know where to fish. You can’t catch great talent if you’re fishing in the wrong pond.
Once you’ve got yourself some good candidates, finding the right one is about having a structured hiring process so you can disqualify the B and C players and only hire the As. Check out Topgrading if you’d like to learn more about the concepts Aaron uses to find and court all the best hires.
Don’t give potential candidates something new to create. Have them fix a problem you already have. Don’t tell a potential new hire to write an article. Tell them to fix an article. Anyone can spend 5-10 hours perfecting an article. It’s a lot harder to stand out in the hiring process when you’re given the same task as everyone else.
For more information about Aaron O’Sullivan visit his website SystemCulturesImpact.com
See the previous interviews we’ve had with Aaron at http://amazingfba.com/aaron
This is Part 2 of the interview with Aaron O’Sullivan from SystemsCultureImpact.com. In part one Aaron covered the ways you can build out the systems in your life and business that will allow you to grow your business on Amazon. In this episode, we’re focusing on someone who’s already live and has at least 20 products.Read More